Monday, December 30, 2019

Ice Cream Marketing Plan - 3884 Words

I. Executive Summary Ice cream is a highly favored treat for Filipino families. From reunions and get together to singular indulgence and rewards. People from all ages enjoy this coolest of comfort foods. That why we decided to come up with Fruity ice cream owned and operated by CMMS Corporation and soon will be the leading ice cream company in the Philippines or with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, ice cream flavors include Nangkasuy, Strawberry Marble Cream, Rocky Road, Chocolate, Double Dutch, Cappuccino, Cookies and Cream, Raspberry Rapture, and Pistachio. Fruity ice cream will also servesugar free ice cream such as Choco marble, French Vanilla and Mixed†¦show more content†¦Strengths * Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. * Excellent staff who are highly trained and very customer attentive. * Great retail space that is bright, hip, clean, and loca ted in an upscale mall, suburban neighborhood, or urban retail district. * High customer loyalty among repeat customers. * High-quality dessert offerings that exceed competitor’s offerings in quality, presentation, and price. * Nutritious ice cream * Sales growth during summer and special occasions * Can be purchase easily * Can be patronize even people who are diabetic * Has sugar free flavored ice cream * Have 12 flavors to choose from Weaknesses * Fruity ice cream name lacks brand equity. * A limited marketing budget to develop brand awareness. * The struggle to continually appear to be cutting edge. * Higher price/ a little expensive compare to other brand of icecream * Developments in technology may change this market beyond our ability to adapt. * A small change in the focus of a large competitor might wipe out any market position we achieve. Opportunities * Growing market with a significant percentage of the target market still not aware that fruity ice cream exists. * Increasing sales opportunities in take-out business. * The ability toShow MoreRelatedMarketing Plan for Ice Cream4529 Words   |  19 PagesMKT 700 | marketing plan for vavavoom ice cream shop | PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantialRead MoreStreets Ice Cream Marketing Plan10342 Words   |  42 Pages0 EVALUATION OF ALTERNATIVE MARKETING STRATEGIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.1 Foreign Direct Investment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.2 International Joint Venture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...24 5.3 Acquisition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...25 6.0 OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.26 6.1 Organisation Mission and Corporate Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...26 6.2 Company Product/Market Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 7.0 RECOMMENDED MARKETING STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Plan For Ice Cream Brands1458 Words   |  6 PagesRefreshment segment includes sales of tea bags and other beverage, ice cream, nutrition supply and weight management products. Some of the popular ice cream brands are Cornetto, Wall’s and Ben Jerry’s. Famous beverage brands include Lipton and PG Tips. Nutrition and weight management products include Slim-Fast and Annapurna. Refreshment segment accounts for 19% of turnover, declined by 3.7% due to exchange rate movement. Ice cream sales in two of the biggest markets, US and Italy struggled in 2013Read MoreMarketing Plan for Lords Ice Cream Parlour5099 Words   |  21 PagesSUMMARY ‘Lord’s Ice-cream Parlour’, one of the prime ice cream products situated in St. Johns Wood with a good market share is one of the best in that area providing ice cream with fresh taste and modern packaging. It was established in 1998, ‘Lord’s Ice-cream Parlour’, at present uses straight-line technology for manufacturing more than twenty three types of premium ice cream in its factory in Swiss Cottage, producing nearly 530 liters of ice cream each day . ‘Lord’s Ice-cream Parlour’ has a twoRead MoreMarketing Plan For The Bakersfield Nestle Ice Cream Facility Essay1846 Words   |  8 PagesOverview In this segment, one will be showing the implementation plan that has the capability of being successful in the organization. The document will be giving a detailed description of the strategy chosen in the Bakersfield Nestlà © Ice Cream Facility regarding the improvements in the beginning of the run and offline sensory program. Consequently, one will be pointing out the issues foreseen regarding the implementation of the new strategy chosen to improve the consumer s trust and preferenceRead MoreCold Stone Creamery: Marketing Strategy1541 Words   |  7 PagesMarketing is the key to a successful business and in todays economy every organization should have a marketing plan in place. The organization discussed in the following paper is Cold Stone Creamery, the paper will entail a brief overview of the organization, and a description of a new product that Cold Stone Creamery will introduce. Since marketing is so important there is an explanation of how marketing is important to the s uccess of Cold Stone Creamery and an analysis of the strengths, weaknessesRead MoreWhy Does a Consumer Buy an Ice Cream?1115 Words   |  5 PagesIn the first place we have to see in general why people buy ice creams, and what value it has to them this type of product and then we have to analyze the different types of markets because the reasons will change accordingly with the type of (children or adults, for example) and product (premium or not, for example). So basically the answer to this question is that the reason why consumers buy an ice cream depend of some variable factors that I will try to explain here. Consumers just buy a productRead MoreIce-Fili Swot Analysis1596 Words   |  7 PagesIntroduction Ice-Fili is currently competing in Russia’s ice cream industry. Although they have expanded to other products such as margarine and mayonnaise they will continue to focus on their core product line, which is ice cream. The reasoning behind this is that their ice cream production constitutes the majority of their profits and it is what Ice-Fili is most skilled at. The short-term and long-term corporate goals of Ice-Fili are relatively similar in that they both are concerned withRead MoreWalls Business Strategy757 Words   |  4 PagesProduct Walls ice cream in Malaysia has a wide range of product but first of all the products that are famous and well known as well as good selling in Malaysia are Cornetto, magnum and Paddle Pop. Price WALL’s Mini Magnum, Mini Cornetto (Vanilla and Chocolate Vanilla mix pack) and Mini Hazelnut. The mini ice cream snacks will be available in exciting multipacks of six pieces for Mini Magnum, 12 pieces for Mini Cornetto and 10 pieces Mini Hazelnutfor the buying pleasure of Malaysian consumersRead MoreThe Russian Ice Cream Industry1649 Words   |  7 PagesI. How structurally attractive is the Russian ice cream industry and how is it likely to evolve? The attractiveness of the ice cream industry in Russia is based on various factors including its growth potential and market opportunities (i.e. consumption of ice cream in restaurants, cafes, supermarkets, and or households) and economic and financial stability in Russia. Due to the financial crisis in 1998, the ice cream industry realized a sharp decrease in consumption coupled with increased production

Sunday, December 22, 2019

Technology Is Healthy Or Unhealthy For Children - 1870 Words

Introduction Since the 20th century, technology has changed the culture, economy, and social norms of this world. It has become the number-one resource of today s society. The use of technology has transformed the past resources into useful simple tools. In other words, it has enable the teaching and production of new information and materials through the use of devices such as computers, internet, machines, and Wi-Fi. For the most part, technology has made many effects on this world. On one hand, it has helped develop more advanced industrial resources, socialization, and has allowed schools to aid and improved learning performance of students. On the other hand, many uses of technology can produce unwanted behavior problems and drain people s ability to stay focus and cause damage to people health. Many debates have risen over the use of technology and children, with disagreements over whether technology is healthy or unhealthy for children. The department of education and many other researcher s argues that it is not the technology that affect the children, but it is the time children spend on technology (Hatch Kristina E., â€Å"Determining the effects of technology and Children†). Even though this may be true, but in order for people to fully understand the use of technology and children, they must first understand the benefits and disadvantages of technology and children and how their decision about the use of technology will affect the youth of the 21st century. TheShow MoreRelatedChildhood Obesity: A Growing Problem in Our Society Essay1122 Words   |  5 PagesOverweight and obese children significantly affect the United States today, becoming a further pronounced issue. The amount of overweight adolescents and younger children sky rocketed in the past few years, and more than tripled since the 1970s. Developing overweight habits while young inhibits an individual’s chances of a healthy lifestyle later in life. In order to prevent the obesity epidemic in our country, the major causes and root problems of obesity must be explored and abolished. ObviouslyRead MoreObesity: A Growing Problem796 Words   |  3 PagesOverweight and obese children are a significant problem in the United States today. The amount of overweight adolescents and younger children have sky rocketed, and has more than tripled since the 1970s. Developing overweight habits while young inhibits an individual’s chances of being healthy later in life. In ord er to prevent the obesity epidemic in our country, the major causes and root problems of obesity must be explored and put to an end. Obviously, overeating and a lacking of physical activityRead MoreChildhood Obesity : A Growing Concern That Threats The Children s Healthy Lives940 Words   |  4 PagesChildhood obesity, defined as â€Å"a BMI at or above the 95th percentile for children and teens of the same age and sex,† according to Centers for Disease Control and Prevention (CDC, 2015), is becoming a prominent issue in the United States. Child obesity is a growing concern that threats the children’s healthy lives. Overweight life style in childhood can lead to serious psychological problem and diseases such as low self-esteem, depression, type 2 diabetes, hypertension, stroke, heart failure, andRead MoreChildhood Obesity Essay943 Words   |  4 Pagesand dissected. Obesity in children is becoming a huge problem in American society. In the past three decades, the r ate of overweight children has increased by 300%. This is an alarming rate that is only climbing higher. Every member in society should take steps to becoming healthier. This would help the present generations as well as future generations to come. The lifestyle of Americans keeps us too busy to be a healthy society. With the expansion in technology, children are hastily becoming moreRead MoreEffects Of Obesity In America1066 Words   |  5 Pagesfood ads. The percentage of our economy who have lower income tend to choose foods that are unhealthy because its cheaper to afford. This leads to many health problems that people arent aware of or they choose to disregard it. People who live in lower income neighborhoods maybe not be able to get out and exercise due to the unsafe environment(â€Å"Obesity in america...†). Due to the development of technology, people are becoming less active. Instead of them going out for a jog or simply for a walk,Read MoreThe Problem Of Child Obesity1454 Words   |  6 PagesDid you realize that including children â€Å"In 2013, 2.1 billion people worldwide were overweight or obese†? (Kraak, Story 107). From 2013 to today the problem of child obesity is becoming a major concern in the world. Children today face many problems that may cause them to beco me obese. Child Obesity is becoming a major issue in the 21st century because of circumstances like marketing strategies, fast food restaurants, and parental influence. To begin with, marketing strategies, including the locationRead MoreObesity Is A Global Issue1568 Words   |  7 PagesA steadily increase in childhood obesity has gained the awareness of everyone. Many are wondering that today s obese children may turn into the generations next obese adults. Obesity is a global issue, and being knowledgeable of the causes is an affection way of prevention. Technology, foods, and genes all factor into the childhood obesity epidemic. For example, â€Å"McDonald s even has toys in their food, increasing production and influencing students to eat it more† (Qtd. by Marcia). It is certainlyRead MoreChildhood Obesity Is A Major Problem In The United States.1086 Words   |  5 Pagesaccess to technology in young children and the child’s genes. It is sometimes inevitable for a child to be obese due to their genes. There are some precautions being made to help this problem. Some might work but others might fail. Childhood obesity is a major pr oblem and needs to be fixed because it causes major health issues for the child in the future. Childhood obesity has been a problem in the United States for quite some time now. Childhood obesity has more than doubled in children and tripledRead MoreChildhood Obesity And The Food Industry937 Words   |  4 Pagesencourage parents to feed their kids healthy food, but they are strong believers that how a child will turn out is directly related to genetics. People who are critical of the food industry would also not think this is the best solution. Unhealthy food is around children everywhere they go, whether it be at school, the grocery store, or their homes. These critics would argue that a parent cannot control everything their child does, and that eventually they will eat unhealthy. These people would most likelyRead MoreChildhood Obesity : A Growing Giant1424 Words   |  6 PagesChildhood Obesity: A Growing Giant Elvira Trevino Western Governors University The way children are raised now will set them up for a life of healthy eating habits that will ultimately lead to breaking a pattern that is growing and has become a serious problem with children in this generation. According to pediatric endocrinologist Dr. Robert Lustig, at the University of California, San Francisco, it is the first time in recorded history we are seeing a decline in life expectancy, he states

Saturday, December 14, 2019

Change Management The Komatsu Case Free Essays

string(82) " developing the V 10 plan, aiming to reduce costs by 10% while improving quality\." Organizations are in constant interactions with their environments.   A change in the environment will subsequently cause a change in the organization that interacts with it.   This change can be positive or negative, and in both cases, it alters the organization’s status on many different levels. We will write a custom essay sample on Change Management: The Komatsu Case or any similar topic only for you Order Now    Dealing with this change on all the levels is a key factor in minimizing disruptions to the organization’s functioning and growth.   In other words, change management is â€Å"a managerial and organizational process that realigns an organizations strategy, structure and process in pro-action or reaction to chaos in the environment† (Worthy et. al., 1996, p. 16).   The process of change management, and how it influences an organization’s strategy and management, is analyzed herewith in context of the Komatsu company. Brief History Komatsu Iron Works was a subsidiary of Takeuchi Mining Industry, manufacturing industrial tools for the parent company.   In 1921, the founder of the company, Mr. Takeuchi, incorporated Komatsu Ltd. as an independent company.   Komatsu originally manufactured mining equipment, but started making agricultural equipment such as tractors by 1931.   During the second world war, it was an important manufacturer of tanks, bulldozers, and other heavy machinery.   Post-war, Komatsu began focusing on the earth moving equipment (EME market).   In the 1950s, the company’s machinery was in demand because of the ongoing postwar construction in Japan.   Although its customer base was strong at that time, Komatsu did not command a significant market share, and the quality of its machines was inadequate.   This was a major factor in customer dissatisfaction, however, the Japanese manufacturers operated in a protected environment at that time, with no significant foreign competit ors. In 1963, the Japanese Ministry of Trade allowed the entry of foreign EME manufacturers in Japan.   This signaled a complete change in Komatsu’s market environment.   Now the competition extended to foreign counterparts, most of whom had long been established as market leaders in the EME category.   The following sections discuss Komatsu’s strategies for managing these challenges, and how they dealt with change in the process. Competition Major heavy machinery manufacturers like Caterpillar, J.I. Case, Fiat-Ellis and John Deere were all technologically more advanced than Komatsu, and had widespread dealer networks and manufacturing bases.   The most formidable competitor in the EME segment was Caterpillar, the world’s largest manufacturer of heavy machinery.   Caterpillar’s equipment was much more sophisticated and of a higher quality, and its distributor and dealer network was very solid.   Komatsu realized then that it was imperative for the company to upgrade its products and operations, in order to survive the competition. The company was headed at the time by Yashinari Kawai, who recognized the urgent need to revamp the company’s product quality, both technically and functionally.   In order to bring Komatsu products up to date, the company signed licensing arrangements with two major EME manufacturers, International Harvester and Bucyrus Erie.   This gave Komatsu the opportunity to improve the equipment quality for the agricultural and the industrial sector. In addition, Kawai implemented the Japanese concept of TQC (Total quality Control), which led to a huge improvement in the performance, reliability, and durability of the equipment.   This was one of the major change management challenges that Kawai handled successfully.   Kawai realized that in order to change the customers’ perception of Komatsu products, it was first necessary to change the employees’ own view of the kind of products that the company made. Changing the mindset of every employee and incorporating the philosophy of uncompromised quality at every level in the company required a strong, skillful leader.   Kawai manouvered this change implementation by open communication, reward, and most importantly, setting an example for all employees by involving everyone from the top management to the shopfloor workers, in this endeavor.  Ã‚   When Komatsu was awarded the Deming Prize for quality control just 3 years later, it served as a huge morale booster for the company. Another major change measure implemented at this time was Project A.   In the first phase of this project, the employees were instructed to ignore costs and concentrate solely on achieving the best possible quality for their equipment.   Once this goal was achieved, the second phase of Project A was implemented, focusing on cost reduction.   Each and every aspect of design and manufacturing was closely scrutinized, checking for bottlenecks and wastage of resources. This resulted in a lean, finely-tuned manufacturing process, that complemented the high quality of Komatsu’s equipment.   From 1965 to 1970, the company’s domestic market share grew from 50% to 65%, despite the presence of Mitsubishi-Caterpillar.   According to Kawai, this feat was achieved largely due to the employee morale and drive at Komatsu.   In his words, â€Å"the prevailing atmosphere was that of a crisis, resulting in a spirit of unity between the management and the staff†.   This company-wide presence of a common goal took precedence over management and labor issues, and resulted in highly successful change management. Komatsu had implemented a two-pronged strategy to achieve success – vertical integration and TQC.   Vertical integration meant that the entire line of business had to be perfectly aligned and free of defects, right from the bottom.   To ensure this, they started with quality raw materials.   The second aspect was TQC – incorporating the philosophy of quality control everywhere and within everyone in the company.   Komatsu also extended the TQC strategy to its dealerships, encouraging them to implement the system.   This strategy of tackling the problem at the root and improvising upon it was the key to strong growth, and enabled Komatsu to offer formidable competition to Caterpillar – accomplishing what other companies such as J.I. Case and John Deere could not. Business Environment From the time Komatsu started implementing change, the business environment was constantly shifting, in terms of demand, cost advantage, and regulations.   By mid-1970s, the domestic market for EME was stagnating, with Komatsu having 60% of the market, and the Mitsubishi-Caterpillar partnership having 30%.   Growth was slowing down in the less developed countries too.   Komatsu’s management responded by developing the V 10 plan, aiming to reduce costs by 10% while improving quality. You read "Change Management: The Komatsu Case" in category "Essay examples"   In 1976, an unexpected event in the financial markets caused further concern.   The Japanese Yen was appreciating rapidly against the dollar, rising from 293 in 1976 to 240 in 1977.   To cushion the company’s exports, Komatsu’s management followed an internal exchange rate of 180 yen to the dollar.   This ensured that Komatsu’s costs and pricing were well-adjusted to the market conditio ns, and their exports did not suffer.   Komatsu’s policy of anticipating change and fortifying the company against any adverse effects again worked to its advantage. Problems faced by Komatsu Exporting their equipment to other countries had always been a part of Komatsu’s vision.   This goal constituted the company’s Project B.   With their improved and technically capable equipment, by 1970 Kawai was eager to launch major international operations for the company.   However, there were considerable barriers to this end – Komatsu’s limited international recognition and dealer base, fierce competition, and legal regulations. The technology license that it had obtained from International Harvester and Bucyrus Erie had imposed export restrictions on them.   Komatsu recognized this as an impediment, and established its RD laboratory in 1966.   But there were still significant requirements for establishing an international market presence.   Caterpillar, for example, had its dealership centers across the globe, some of which were exclusive dealerships.   This made it difficult for Komatsu, with its relatively limited product line and manufacturing base, to create the required dealer network.   In order to overcome this obstacle, Komatsu priced its products 30 to 40 percent below Caterpillar’s.   This allowed them to get the intial foothold in the international markets.   Komatsu also benefited from the increased demand for construction machinery in less developed countres in Asia and Mexico, and in Saudi Arabia. In the 1970s, Komatsu had also started expanding its product line.   Ryoichi Kawai, now the president of Komatsu, made special efforts to build and develop international client and dealer relationships.   He also instructed managers to regularly visit customers, and get first hand information on their requirements and issues.   Keeping abreast of technological changes and being one of the first to adopt and incorporate new technology in its equipment was a key factor to success. Komatsu incorporated electronic technology into all its machinery, creating differentiated, high quality products.   In 1979, the worldwide construction industry was at a low.   To combat the depressed economy, Komatsu’s management launched the â€Å"F and F† or Future and Frontiers program, formulated to develop new products and new businesses.   Once again, a companywide buzz was created, and suggestions were welcomed from every level within the company.   These suggestions resulted in the production of diverse new products such as arc-welding robots and an excavating system for deep-sea sand. In the early 1980s, Komatsu objected to the export restrictions which still continued to be imposed on it by Bucyrus Erie.   Komatsu won this appeal and gained export rights from Bucyrus Erie.   It also managed to free itself from the agreement with International Harvester, and gained full freedom to export its equipment worldwide.   This was a major milestone for Komatsu, and the company took full advantage of its established quality and dealerships.   It also capitalized on the embargo that prevented Caterpillar from exporting to Russia in the early 1980s.   In 1981, the Siberian Natural Resource Project was handed over entirely to Komatsu.   In a short while, Komatsu was expected to outperform Caterpillar in the Russian market. As their international customer base increased, so did the need for customized equipment for different countries, based on the type of work, environment, and legal regulations.   Designing customized equipment for each customer separately was not cost effective.   To counter this, the management adopted the policy of EPOCHS – Efficient Production-Oriented Choice Specifications.   The idea was to save costs by standardizing production modules for core projects along with the required number of parts, and adding different specifications as necessary. Around this time, the increasing freight and shipping costs, and Japan’s strained trade relations with the US and Europe were increasingly becoming a cause for concern.   It was during this time that the US automakers opposed the import of Japanese cars in the market, and Komatsu was fearful that a similar plea might be raised by Caterpillar and other heavy-machinery manufacturers. In order to curb these potential problems, Komatsu manufactured the core parts of its equipment in all its plants.   This reduced the shipping frequency as well as the freight costs.   It also developed assembly bases in Brazil and Mexico, and was working on a joint venture proposal with its dealer in Indonesia. Current Situation and Options The case refers to the scenario in 1984, a period of recession around the world.   The building and construction industry was also affected, with most players assuming some losses.   The biggest source of concern for Komatsu, however, was Caterpillar.   Caterpillar had experienced its third consecutive year of losses, and was in the midst of a major labor strike.   Kawai knew that this was an opportunity to take over where Caterpillar faltered – but it was also an indication of the increasingly difficult   business environment.   Witnessing a large, successful company like Caterpillar struggling to retain its position in the market, Kawai became concerned about Komatsu, and what it could do to avoid being in a similar situation. Komatsu’s options were centered around keeping a close watch on the market and on Caterpillar.   Komatsu employees were in the habit of reading Caterpillar’s monthly news bulletins and press releases, in order to stay informed regarding their competitor’s activities and plans.   Komatsu also realized the need to keep its labor force functioning, and continue keeping the costs down.   Their international operations also had to be strengthened at this time, capitalizing on Caterpillar’s compromised position.  Ã‚   These options are evaluated in the following section. Recommendations In keeping with its established policy, Komatsu should place particular emphasis on anticipating change and devising measures to optimize the benefits while curbing the negative effects.   To an extent, it was complacency that had cost Caterpillar – the managers’ priority was on increasing the customer base without addressing customer value or employee needs.   Therefore, managing labor relations is one of the most important issues for Komatsu.   The workers at Komatsu earn significantly lesser than their counterparts at Caterpillar.   However, this is offset by high employee morale and  Ã‚   strong labor-management relations.   Maintaining this status is extremely important for Komatsu, both in terms of employee productivity and controlling costs by minimizing overhead. The second recommendation for Komatsu would be to strengthen its international presence.   With the capital that it has accumulated, Komatsu is in a position to either buy out a number of smaller competitors, or acquire a successful ally.   This would further consolidate Komatsu’s manufacturing operations and distributor channels.   It should also continue its RD efforts and product diversification plans, and stay ahead of the competition.   If necessary, Komatsu can form a joint venture with a company to ease the manufacturing and operations of diversified products. References Worley, C.G., Hitchen, D.E., Ross, W.L. (1996). Integrated strategic change: How OD builds a competitive advantage. Reading, MA: Addison-Wesley. How to cite Change Management: The Komatsu Case, Essay examples

Thursday, December 5, 2019

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.

Thursday, November 28, 2019

Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay Essay Example

Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay Essay Most instances of maltreatment mark kids and adult females, and this causes trauma which may be irreversible even with intervention. Abuse victims may develop hapless impulse control, emphasis upsets, low ego regard, depression, drug maltreatment, fright, isolation, self-destruction and other unwanted traits. These effects have a negative bearing on kids and female parents since they affect assurance and ability to run into life ends. Separation, substance maltreatment, mental upsets and divorce are effects which adversely affect kids s development phases. Abused kids may retroflex maltreatment as grownups, which lengthen the force rhythm. This paper will briefly measure domestic force and drug maltreatment. Assorted facets of both domestic force and drug maltreatment will be explored. These include grounds for domestic force and drug maltreatment and intercessions for bar of the same. The relationship between domestic force and drug maltreatment will besides be discussed. The paper will turn out that the two have a double relationship and that domestic force leads to drug maltreatment and frailty poetry. All discussed issues will be summarized at the terminal of the paper. We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Domestic force is prevailing in society today. Over 60 % of households have experienced domestic force at some point ( Dutton, 2006 ) . In add-on, over half of domestic force instances are non reported. In most instances, assault was reported in household force, with still hunt, condemnable torment and menaces being other signifiers of maltreatment committed. In over 80 % of maltreatment instances, people familiar to victims performed abuse. More than 40 % of adult females are besides reported to hold experienced matrimonial colza. By and large, these statistics reveal that kids and adult females suffer the largest proportion of maltreatment, with this being performed by work forces they are in relationships with. Domestic maltreatment comprises over 10 % of the overall offense committed in US, which reveals the badness of the issue. It is imperative that maltreatment is analyzed in farther item and bar steps developed to stem this lifting offense. In add-on, few instances are reported due to shut relationships between victims and wrongdoers. When over 50 % of domestic force instances are unreported, so this has an inauspicious consequence on the household unit. It shows that societal values have been neglected and society has embraced the frailty, domestic force, and accepted it as a tolerable frailty. Since this is the instance, steps to deter this frailty should be taken. Alcohol and drug maltreatment Alcohol and drug maltreatment are major frailties confronting today s society. Drug maltreatment has become a frailty which threatens to destabilise society by making more societal perverts. Over 40 million people in US maltreatment drugs, and these consequence in over $ 50 billion being spent yearly to provide for medical intervention of victims ( Stimson, 2007 ) . Although intoxicant maltreatment is considered a mild drug of pick, the world is that it kills five times more adolescents than those who use all other drugs combined. This is attributed to the widespread nature of maltreatment and effects of actions of people who abuse it. For case, most fatal accidents caused by adolescents are attributed to alcohol maltreatment. More harmful drugs are being manufactured, and unless stairss are taken to eliminate drug usage, many adolescents and grownups will decease early due to harmful effects of drugs. For case, Methedrine is a new drug which drastically reduces the life span of maltreaters, and it is deriving popularity as the drug of pick. Drug usage is related to assorted societal frailties such as offenses, and these besides have a negative impact on society. As will be subsequently discussed, drug usage may take to domestic force. Drugs cause aggressiveness and impede the preparation of rational determinations, which may take to domestic force among users ( Learn about alcohol addiction web site, 2009 ) . The relationship between domestic force and drug usage will be analyzed in more item. Relationship between domestic force and drug maltreatment Domestic force and drug maltreatment have a double relationship, as has been discussed. This means that domestic force can take to drug maltreatment, and frailty poetry. When people are abused, or force used against them, they may see themselves as powerless and make up ones mind to bear the hurting. As will be subsequently discussed, there are many grounds which may do victims neglect to take action against their maltreaters. When this happens, victims may utilize drugs to ease their agony. They may develop depression and emphasis, and drugs may look effectual in easing the agony which they undergo. Drugs normally abused in these fortunes include intoxicant, nicotine and marihuana. However, harder drugs such as cocaine and diacetylmorphine are besides progressively being used to get away the worlds of life. These drugs are habit-forming, and unless users seek professional aid, they are normally unable to discontinue mistreating them. Drug maltreatment is hence seen as being caused b y domestic force. On the other manus, domestic force may be caused by drug maltreatment. When people abuse drugs, it makes them unable to do rational determinations. Drug abuse detaches people from world and when they commit household force, they may be unable to see the reverberations of their actions ( DeGrandpre, 2006 ) . Other drugs such as intoxicant and marihuanas make people more aggressive. Such people may project their aggression against their households through usage of household force. Domestic force is hence caused by drug maltreatment hence a double relationship. Reasons for domestic maltreatment Power and domination The quest for power contributes extremely to instances of domestic force. Some people need to rule others to experience they have power. These people use subjugation and maltreatment as tools to achieve power. Physical maltreatment enables them to do victims powerless over them. Economic maltreatment ensures that victims are dependent and can non get away maltreatment. Mental upsets, low esteem or emphasis may drive wrongdoers who use force to achieve power. Such maltreatment may be reversed through medicine and therapy with support from household. Drug maltreatment When people use drugs, they may be incognizant of effects of actions. They are unable to ground rationally and may fall back to mistreat. Peoples who live with drug maltreaters suffer most from effects of drugs including increasing crossness, psychotic beliefs, emphasis and other effects. These may take to domestic force and can be treated through medicine and curative intercessions. Socialization procedure Research reveals that kids who undergo maltreatment when immature may retroflex the maltreatment as grownups. Abused kids have higher opportunities of practising household force as grownups compared to those non abused. This is explained by the sociological theory where kids pattern things imparted on them during the sociological procedure. When they are abused, they may see it as portion of socialisation and they may perpetrate the same to their households as grownups. In add-on, kids who do non hold proper societal frailties imparted during socialisation are likely to perpetrate frailties such as drug usage. Stigma among victims Many victims suffer from stigma which hinders them from describing instances of domestic force. Wifes suffer from stigma in state of affairss where they prosecute their hubbies, due to kids s societal demands. Children require both parents for normal development and when one parent is jailed for a offense, kids are raised by individual parents. Fathers play functions such as guaranting security and economic wellbeing in households, and their absence may adversely impact kids s development. This hinders the coverage and prosecution of matrimonial colza instances by married womans and explains the high figure of matrimonial maltreatment instances globally. Reasons for intoxicant and drug dependence Labeling theory Sociological theories such as the labeling theory explain ground offenses are committed as the labeling of perverts as felons . This drives them to perpetrate offense in order to be consistent with society s outlooks. When people abuse drugs and intoxicant, the society labels them as drug users and segregates them. Such people form societal groups in which they view themselves as castawaies and get down arising against societal norms. Since society perceives them as drug users , they are likely to go on mistreating drugs in order to conform to society s outlooks. Stress and depression Stress is a major factor which drives people to mistreat drugs. When people are stressed, they lose hope and expression for alternate agencies of alleviating the emphasis. Many opt to utilize drugs, and the common drug abused due to emphasize is intoxicant. Alcohol detaches victims from life s worlds and they temporarily bury their jobs. This is why it is their drug of pick. Other drugs abused due to emphasize include marihuanas, cocaine, diacetylmorphine and others. All these drugs are habit-forming and have potential to detach users from world. This may take to the committee of violent Acts of the Apostless by drug users. Victims of force may include household members, therefore domestic force. Geneticss Although research on this position of intoxicant maltreatment has been inconclusive, there is grounds that household history plays a function in maltreatment of intoxicant. Families which have histories of alcohol addiction study higher incidence of maltreatment of intoxicant than those which do non hold such histories. This may be linked to exposure to alcohol at early ages. In such households, kids may be exposed to alcohol at an early age hence the development of alcohol addiction. Such kids begin devouring intoxicant at early ages, become addicted and mistreat it as grownups. Summary and decision Assorted facets of domestic force and drug usage have been discussed. Domestic force and drug usage are two major societal frailties which threaten the stableness of society. Domestic force instances are really common in society although most instances go unreported. This is associated with stigma which victims are exposed to when they are abused by close household members. Drug usage is seen to adversely impact the wellness of users, with immense costs being used to handle drug users. In add-on, many human deaths are caused by drug usage, with intoxicant maltreatment being a taking cause of drug-related human deaths. The double relationship between domestic maltreatment and drug usage has besides been discussed. Drug usage leads to domestic maltreatment and frailty poetry. Both frailties should hence be fought manus in manus in order to accomplish the desirable consequences. However, drug usage and domestic force are two complicated jobs which should be dealt with carefully due to their impacts on the household unit. Most of domestic force instances are unreported due to stigma faced by victims. It is of import to publicise both frailties and do the society more cognizant of them in order for assorted intercessions to be effectual. The barriers which lead to high rates of committee of the offense including weak Torahs and stigma should besides be removed. This will ease coverage and prosecution of more wrongdoers who commit these offenses. Other intercessions needed to be implemented to cut down instances of drug usage and domestic force will be discussed below ; Recommendations on cut downing household force Legislation Legislation plays a important function in moving as hindrance to offense. Many people can non perpetrate offense due to fear of reverberations. In undertaking domestic maltreatment, a similar attack is effectual since rough reverberations will discourage wrongdoers ( Johnson A ; Ferraro, 2004 ) .. Parliament around the universe should develop harsher statute law to cover with domestic maltreatment and drug usage since it is a important societal job. This will cut down committee of both frailties since the long sentences to maltreaters will deter these offenses. Rehabilitation Victims of drug usage and domestic maltreatment demand shelters and aid to reconstruct their lives. Rehabilitation shelters should offer victims an environment off from maltreatment, where they can seek medical, fiscal and legal aid to enable them get the better of the maltreatment they experience. This will promote victims to describe maltreatment and buffer them against inauspicious economic effects of coverage maltreatment, in instance the culprit was the breadwinner. Victims in rehabilitation centres should besides entree guidance in order to cut down injuries caused by domestic and drug maltreatment. Socialization procedure Proper socialisation will guarantee that kids are cognizant of societal frailties. They need to hold societal virtuousnesss and consciousness on effects of perpetrating offenses such as drug usage and household force. When kids have societal virtuousnesss, they are improbable to perpetrate these frailties. The household unit is responsible for transfusing these virtuousnesss ; hence parents should educate their kids against drug usage. The society should utilize negative intercessions to deter committee of household force and drug usage. This will guarantee that these frailties are non tolerable in society and it will deter their committee. Public instruction Harmonizing to Hamel and Nicholls ( 2007 ) , instruction is really effectual in cut downing maltreatment. The populace should be educated at single, society and household degrees on domestic maltreatment and drug usage. When people are educated about societal frailties, they are cognizant of how they can cover with them and deter their committee. Abuse marks from victims should be discussed in order to do society study suspected maltreatment instances. Cooperation with jurisprudence hatchet mans will besides assist eliminate this frailty through more prosecution of culprits. In add-on, shelters for victims should be publicized to guarantee victims seek justness. Education on maltreatment will forestall the standardization of maltreatment in households.

Monday, November 25, 2019

Eco 561 Week 3 Essays

Eco 561 Week 3 Essays Eco 561 Week 3 Essay Eco 561 Week 3 Essay Market Structure Denise M. Minor ECO 561 Week 3 Individual Assignment Professor John Lindvall November 11, 2010 Market Structure Thomas Money Services started out as a consumer finance company granting small loans for household needs. Over the years, the company expanded by issuing business loans, financing acquisitions and commercial real estate loans. The company also became involved in financing equipment through a subsidiary named Future Growth Inc. (FGI). Thomas Money Services acquired a lot of lucrative business opportunities over the years. However, the fall of the economy has caused profits to decrease resulting in layoffs. This proposal will provide recommendations on increasing revenue, achieving normal production levels, and ways to reduce cost. First, in order for Thomas Money Service to increase revenue, the company should produce enough quantity until their marginal revenue equals marginal cost (MR=MC). Currently, marginal costs are above marginal costs, causing a decline in profits. Equilibrium was determined through graphing both marginal revenue and marginal costs. The equilibrium occurs when the company produces an output of 7 with marginal costs of $88 and marginal revenue of $14,000. It is apparent that the company is not a monopoly because marginal revenue would always equal marginal costs (Perloff, 2007). Another way that the company can increase revenue without changing the price is through advertising. Advertising could assist the company by providing consumers with information regarding the products and services provided through the company. Information provided suggested that at an output of 1 the product’s elasticity of demand at -26. However outputs of 7 and more became less elastic, causing the product to eventually become inelastic after outputs of 13. This inelasticity suggests that consumers purchasing behavior did not change because the price changed. Therefore, in order for the company to increase revenue, they should produce quantities that sustain equal levels of marginal revenue and marginal costs. Thomas Money Services is a competitive firm and should therefore set their quantity to maximize profit because they cannot affect market price (p. 76). In order for the company to achieve normal production levels they must produce at quantities that will keep marginal revenue and marginal costs at equilibrium. By graphing both marginal revenue and marginal costs, Thomas Money should produce at an output of 7 in order to achieve normal production levels. Average total cost for an output of 7 = 203. 3, which is the average fixed cost plus the average variable cost. In determining how much the company should produce in or to maximize profit, both total revenue and total cost were graphed. Profit is the total revenue minus the total costs (Output Decisions: Revenues, Costs, and Profit Maximization, 2010). When graphing total revenue and total costs, we can determine how much should be produced. There was a large difference between the total revenue and total cost curve, at a quantity of 7. Therefore, the company should produce an output of 7 in order to maximize profits and increase normal production levels. In order for the company to increase revenue and achieve normal production levels, fixed and variable costs may need to be determined. Fixed costs cannot be adjusted to maximize profits because they have no affect on price or output. Variable costs can be adjusted according to the amount of output produced. Therefore, the company can adjust variable costs upon changing the technology used for production. This can be done through innovative machines that could produce products without having to pay more laborers to get the job done. The variable cost should be decreased, which will cause marginal costs to decrease, thus causing the profit maximizing quantity to increase (2010). In conclusion, the economic downturn has affected Thomas Money Services monetarily. Understanding ways of increasing revenue in times of economic crisis is important for the company to maintain and even maximize profits. Achieving normal production levels is also important because the company should be aware of maximizing profits without spending a lot of money on production. Furthermore, understanding fixed and variable costs help make decisions regarding both increasing profits and decreasing costs. Therefore, understanding economic concepts help to understand how to make executive decisions and recommendations which help organizations maintain profitability in times of economic turmoil. References Output Decisions: Revenues, Costs, and Profit Maximization. (2010). Retrieved November 11, 2010, from Pearson Education: http://wps. pearsoncustom. com/pcp_90734_uop_casefair/109/27997/7167399. cw/index. html Perloff, J. M. (2007). Microeconomics. Boston, MA: Pearson Addison Wesley.

Thursday, November 21, 2019

Lindas and The Womans Stockings as a motiv of play death of a salesman Assignment

Lindas and The Womans Stockings as a motiv of play death of a salesman - Assignment Example In this essay we would be analyzing the motifs used in the story with special focus on the motif of the woman’s ‘stockings’. The first time the motif of the stockings appears in the play is when the characters are younger. Willy complains to Linda that he would be unable to pay the bills since people do not like him and he is bad at his job. It is at this juncture that he day dreams about his mistress who laughingly flirts with him and thanks him for the stockings he gave her. The image of the stocking portrays his infidelity and his deceit towards Linda because it is her stockings that he takes and gives it to his mistress. The image of the stockings appears again when Willy’s elder son Biff discovers his father with his mistress in their hotel room in Boston. The significance and meaning the stockings take on here is one of deceit and ingenuity. Biff accuses his father of giving the woman Linda’s stockings and hates him for it. The stockings in this context describes Willy’s ingenuity because he let’s his family down by going after a woman of cheap repute. As the story progresses, the stockings are shown to hold the significant meaning of Willy’s guilt. Willy becomes obsessed with Linda’s stockings and when he sees her mending some stockings he shouts at her and asks her to throw them out. The image of the stockings in this part of the story describes Willy’s remorse brought on by his infidelity. He is unable to bear the sight of the stockings because it reminded him of his infidelity towards his wife. The image of the stockings is used by the author as a metaphorical device to describe sexual infidelity and betrayal which are strong symbols in the story. The image of new stockings is very importantly used to depict Willy’s pride of being able to financially support his family and also to show his guilt in betraying

Wednesday, November 20, 2019

Succeed essay Term Paper Example | Topics and Well Written Essays - 1000 words

Succeed essay - Term Paper Example The basic assumption of the current report is that although extracurricular activities are blamed by some for a decrease in academic performance, they are actually a vital part of education that help students to succeed, giving students better skills at time management, and fewer opportunities to get into trouble during the time in which school is closed for academics. adjustment skills and possibly pathological problems later in life. These activities can be considered to be extracurricular activities, because they show (although part-time jobs are not always enjoyable) â€Å"the value of safe, structured, and enjoyable opportunities†¦ unstructured afternoons, weekends, and early evenings are particularly risky times for youth† (Kahne et. al, 2001). Extracurricular activities are primarily thought of in terms of social interest, diversity, sociability, and the formation of an appropriate and successful resume or application. Generally, extracurricular activities can be divided by broad parameters of athletic and artistic activities, with various sub-categorical definitions. Scholars point out that â€Å"large-scale quantitative and qualitative studies find evidence that extracurricular activities foster educational attainment, identity development, and social integration into adult society† (Anderson et. al, 2001). Without extracurricular activities, students face increased risks. The lack of positive patterns of rule enforcement in schools can, in extreme cases, lead students to form horrifyingly negative structural patterns of behavior that are then taken back into the institution in terrifying ways. Socialization currents tend to flow backwards in unstructured and unsupervised time for adolescents who do not have more positive ways in which to occupy their time, or the social guidance that seems to be so crucial in terms of deterring or redirecting negative energy. â€Å"An increasing

Monday, November 18, 2019

Interview Questions Assignment Example | Topics and Well Written Essays - 1000 words

Interview Questions - Assignment Example Applied Interview Questions The research initiative developed five interview questions that it administered to four individuals within the stated age groups. The following five questions were used, Who is your best friend? Why? Is it fair to judge people? Is it good to express anger? Does God really exist? At what age should people get married? Summary of Each Child’s Developmental Status Preschooler The child, at this stage, has not developed strong cognitive ability and is significantly immature as compared to an adult, with respect to reasoning. Thoughts appear to be specific, restricted, and offered only one at a time. At the same time, the child cannot connect occurrences with their causes to explain causal relationships. Even though members of the group can identify observations such as in nature, they still do not know what drives such occurrences. They also offer personalized responses to questions. In the interview, for instance, the child could identify her best frie nd but the reason for such friendship is misunderstood. This is because their often plays are a consequent of their closeness and not vice versa. The answer with respect to judgment also expresses the level of cognitive ability, as the child seems to have answered the question without considering factors around actions that might have lead to subject situations. Based on the response, the child thinks that people should be judged simply because of their involvement in an act without considering factors towards such actions. The same argument applies to the child’s response with respect to anger to mean that as long as people have emotions, they are free to express them without considering the emotions’ possible impacts. This is also observed in the other questions (Tuckman & Monetti, 2010). Elementary School Student A child’s development ability is more advanced at this stage and a higher level of reasoning is demonstrated. Even though much of the child’s thoughts are still self-centered, there is application of trial and error in application of logical reasoning. Operational reasoning towards comparability is, however, less developed within the age group who may miss rationality on value measurements. Results of the interview questions reflect the difference between the preschooler and the elementary school pupil. The child’s reason for his best friendship is for example more rational that that of the preschooler as it identifies a mutual relationship besides offer from the friend as a driver. Even though the response to the judgment question was not accompanied by the interviewee’s reason, the child’s opinion that it is not fair to judge people shows some rationality towards social and environmental factors that may force people into adverse actions. The other responses correspond to those offered by the preschooler and indicates that the two groups are close to each other in terms of cognitive development (Tu ckman & Monetti, 2010). Middle School Level Child The child at the middle level school has developed more ability that the previous two groups. The group can adequately apply rationale in comparing objects’ values, a property that was lacking in the preschooler and the elementary school children. The child has also, at this stage, developed operational abilities and

Friday, November 15, 2019

Characteristics of Renaissance Art in the Last Supper

Characteristics of Renaissance Art in the Last Supper It is agreed that the Renaissance was a period of great art and architectural feats and ingenuity, during which artists looked back to the classical art of Greece and Rome from which to draw inspiration. This influence can easily be seen in the many paintings and sculpture that came out of the Renaissance. However, the conservative nature of the period, the subject matter, and the restrictions imposed upon artists of that time kept the Renaissance from truly becoming a return to the classics of Greece and Rome. The most obvious factor in the difference between the two artistic periods is the predominant subject matter the artists of the time chose. In ancient Greece and Rome, the subject matter most popular among artists were depictions of myths, war, or intellectual figures: statues of the gods decorated nearly every significant architectural landmark of the time. Being a Christian society, the art of the Renaissance did not simply depict various bible stories, but also moral stories permeated with religious allusions and symbolism. The Sistine Chapel is just one example among the many depictions of the creation, Madonna figures, and religious icons that existed in that era. However, there were some artists, such as Botticelli who depicted mythological figures as religious icons such as Botticellis Birth of Venus, which put the Greek goddess into a Christian context. Artists from both periods experienced problem with completing and preserving works. In Ancient Greece and later Rome, because of frequent war and the threat of invasion, many of the bronze sculptures that existed were melted down so that the metal could be used for weaponry. In addition to that, the construction of the pieces was often so weak that they would break, usually at joints such as the ankles because they couldnt support the weight of the piece indefinitely, or other limbs that were too fragile to withstand any kinds of damages. Because artists of the Renaissance were often commissioned by wealthy patrons or the church, they had to work within the guidelines given by the patrons which limited the freedom with which they could compose a piece. Even for artists such as Michaelangelo, often times, funding for commissions would be limited or discontinued altogether, forcing the artist to either leave the piece unfinished or scale down the size of the original project. Although Renaissance art was based on Greek and Roman schools of thought and art, the subtle stylistic differences between the two periods are reflective of the ideals of beauty at the time. Greek sculpture often depicted highly idealized figures- usually young, athletic men and women- in extremely melodramatic poses, while figures of the Renaissance were more realistically rendered- such as van Eycks which even showed the flaws of those who posed for the pieces instead of beautifying them- but still remained slightly melodramatic in at least facial expression if not posture. Though it attempted to revive the classical art of Ancient Greece and Rome, the Renaissance instead simply modified the style and applied it to its own tastes. Artists of both times sought to appeal to the general public with what was popular at the time- war, myth and melodrama in Ancient Greece and Rome, religious icons and pleasing the patron in the Renaissance. Leonardos Last Supper is a priceless piece of art with much hidden meaning and obvious talents bestowed upon a wall. Under the study of Verrocchio as a painter and a sculptor, he was able to use his skills in creating a very detailed and a very naturalistic piece of work that would be remembered for hundreds of years. He was also able to create characters with amazing individuality. Not only was his portrayal of the characters magnificent, but the symbolism he used which emphasized the story being told in the Last Supper. Lodovico Sforza chose Leonardo to create The Last Supper in the refectory of the Dominican Church of S. Maria delle Grazie in Milan. The Abate of the S. Maria delle Grazie saw Leonardo work from morning until night on The Last Supper without eating. Although, there were times he would stop painting for days at a time; or, he would work on a specific character for just a few moments and then leave to continue working on it later. He worked on it from 1495 thru 1498 (Strauss, 27). Before Leonardo began painting the actual portrait, he put down a substance which was suppose to absorb the tempora and protect the tempora from the moisture on the wall. Unfortunately, the substance was proved unsuccessful, and by 1517 it began to deteriorate. In May 1556 a painter Giovanni Batista Armenini said that the painting was so badly affected that nothing is visible but a mass of blots'(Heydenreich, 18). The painting has continued to decay in the following centuries. It was further damaged by restorations made by careless artists and by the addition of a doorway put in the lower part of the painting. Yet even to this day his painting The Last Supper is widely known and visited by many tourists each year. The remembrance of the Last Supper could be due to the sacredness of the parting meal. It is quite obvious that the skill used in the creation of the Last Supper was magnificent. Although, the way Leonardo allows its viewers to depict the scene from a specific point in the Bible adds to the importance and significance of the painting in which no other artist could even compare. He does allow the viewer to recognize this scene by the gestures of both the Lord and the Apostles. The Lord sits ever so quietly while the Apostles rise in reaction to what the Lord had just announced. It is rather obvious that Leonardo chose the critical moment after the Lord had stated, Verily I say unto you that one of you shall betray me, because of the emotions that evolve in this specific scene (Matt. 26.21). He took much time to express every detail of each Apostle and the Lord. Leonardo had even wrote in one of his notebooks that A good painter has two chief objects to paint man and the intention of his soul. The former is easy, the latter hard because he has to represent it by the attitude and movement of the limbs(Heydenreich, 27). For example, the Lord is very relaxed with his arms resting on the table which adds to the portrayal of His greatness. He also emphasized the Lords greatness by giving Him a serious attitude and by presenting Him as untouchable with the space between Himself and the Apostles. The distance put between them is called the spacial perspective, which is one of the techniques Leonardo feels is important in naturalistic art. Although, the Apostles are painted in a more restless fashion. They are all facing different ways and seem to be jumping out of their seats. Even the grouping of the apostles in three was done intentionally. He used four groups of three Apostles in each group in order to symbolize the Holy Trinity which means three, and the  four groups were used to symbolize the Gospels and the Cardinal Virtues . He was very cautious in every aspect of his painting from the placement of the figures to the movement they each possessed. Leonardo had to create actions and various postures which would be appropriate for each figure in order to keep them from looking as if they were brothers. Monica Strauss stated that in her research she had found that for the first time in the history of the subject, Leonardo had distinguished each one by appearance and gesture(Strauss, 27). For each of the twelve Apostles he had to not only resort to the historical information on their names and on their appearances but also by the portrayal of their specific qualities as they are known to us from the Gospels. For instance, Judas was put outside the circle of the innocent Apostles and only his shadowed  profile can be found. He is the only one to be found sitting in the shadows and in solitude. This allows the viewer to see the guilt he had, for he knew he was the one who would betray the Lord Jesus. He is also frozen in shock, and he is an outcast in the group. The significance of the portrayal of Judas is very important because in earlier pictures of the Last Supper, no one had ever been able to show this (Heydenreich, 57). Peter and John, located at the sides of Judas, were both painted with bright heads and with outstretched hands to the Lord Jesus which signify their fateful connection with Him. Yet, he distinguishes their differences by showing Peter to be more stubborn and argumentative and John to be more gentle and submissive as the Bible has thoroughly explained. Philip, on the other hand, stands up in excitement; and, he puts his hands on his chest to express a tender loyalty towards Christ. Andrew is found next to his brother Peter. Then, there is James the Greater, the older brother of John, who  touches Peters shoulder and forms a link with Peter and John. These three are those who witnessed the Transfiguration and who accompanied Jesus to the Garden of Gethsemane (Matt. 17.1; 26.36-37). Leonardo continued to distinguish each of the Apostles as he felt necessary. He placed James the Less, the Lords brother (Gal. 1.19), to the Lord Jesuss right where he is like Him in feature and with outstretched arms; but, his gesture is only a reaction and not an expression of a completed action like the Lord Jesuss. Behind James the Less stands the doubting Thomas who is known to share a common feast day . St. Matthew is next and finally comes St. Jude, who is the brother of James the Less and St.  Simon. James the Less and St. Simon were martyred together so they too have a common feast day. Leonardo not only arranged the Apostles in four groups according to kinship and the personal links they shared, but each of the twelve Apostles exhibit an emotional and temperamental reaction appropriate to the character attributed to him in the Gospels. Each disciple reacted in his own way, as men. Leonardo had said, Emotions move the face of man in different ways, for o! ne laughs, another weeps, one becomes gay, another sad, one shows anger, another pity, some are amazed, others reflective. In these the hands and the whole person should follow the expression of the face, (Heydenreich, 57). He made sure he portrayed this in his Last Supper. The Lord Jesus was also given qualities that distinguished Him from everyone else. The Lord Jesuss hands are laid in a resting fashion on the table. His hands lie between the filled cup and the unbroken bread, the symbols of sacrifice, as if pointing in a silent gesture towards them. He seems to relay a message that His business has not yet been completed. Only the objects in front of Him remain in order, as does He remain calm, unlike the objects in front of the Apostles which are in disarray, as are the Apostles also in an unorderly emotional state of confusion. Leonardo uses the description of the  table to symbolize the state in which the Apostles and the Lord Jesus are in. For this reason, Leonardo not only uses the characters to portray the story but also the objects and the structures which encampeth around them. Leonardo used the beautiful background motif of the pedimented doorway, which was centered behind the Lord Jesus, in order to emphasize the Lord Jesuss greatness. It acted as a crown of glory hovering over His head. The surrounding walls and ceiling, where tapestries hung, were not in natural perspective but in an idealized one. The surroundings were unrelated to any spectator in the room. The same can be said of the characters in the portrait. Their scale and grandeur is other worldly, but their emotional distress is obviously human. He created the characters as if they were each on their own frontal plane. He also put a painted border around the painting which cut off most of the ceiling and the walls. These two modifying factors caused the characters to seem to leap out of the portrait. The Last Supper portrayed very individualistic characters which have made Leonardos piece of work stand out from all the others who also have tried to create the Last Supper; but, talented Leonardo was able to perfect his creation with his perspective of atmosphere and color. Leonardo had said, If we see that the true quality of colours is known through light, it is to be concluded that where there is more light, the true quality of the illuminated colour is better seen; and where there is more darkness, the colour is tinged with the colour of that darkness, (Heydenreich, 65). Later he concluded with, Nothing ever looks to be its real colour, if the light which strikes it is not all of that colour, (Heydenreich, 65). He used his theory in his painting to make it more realistic. He used two sources of light which came from the last gleams of the dying day which entered from behind the window with its charming view of the countryside and from the window in the refectory itself. He claimed to have painted in tones of light, when he created his Last Supper (Heydenreich, 66). Rosci had said that it is possible that he may have given the advice on the construction of the rectangular refectory because of the illusion the light gives the paint! ing (108). The two zones of light make it possible for Leonardo to give his characters a very finely graduated relief (Heydenreich, 70). Leonardo caused the colors of Christs garments, a red tunic and a blue cloak, to reflect in the pewter plate in front of him; and, similarly the plate in front of Philip reflects the red of his cloak. The colors of the Apostles robes are distributed across the painting in a wonderful array of colors. To the right of the Lord, the pale green tunic of James the Less forms a transition between the Lords blue cloak and the red robe of Philip, whose blue sleeves are just a shade brighter than the tone of Christs cloak. There is also a mixture of colors in the second group on the right of the Lord. Matthew is clothed in bright blue, which together with Judes ochre tunic and Simons violet cloak forms a perfect three note chord. Even in the group to the left of the Lord, consisting of John, Peter, and Judas; emphasizes the blending of colors. Judass greyish blue garment is the only one whose tone remains indefinite and dull which was formed from Johns dark, rust red cloak and bluish green tunic and Peters dark blue sleeve. In the outer left hand group, which stands in the darker background, Andrews green cloak over a yellow garment, James the Greaters reddish clothing, and Bartholomews violet blue tunic and dark olive cloak form a carefully equivalent to the outer right hand group, which stands in bright light. From one side of the Lord Jesus to the other the colors go from light primary tones to dark subtle blends. All of this coloration is due to the effect that light has o!n colors. Leonardo really believed that the perspective of light was important because it ensured to make the Last Supper as realistic as possible. Leonardo believed that naturalization was harmony between mental and physical motion. He accomplished the correspondence between physical movement and mental emotion by the pause between two great emotions which are the momentarily stiffening at an extreme point of excitement and at the horror of being startled out of tranquility (Heydenreich, 67). The painting portrays both expression and emotion. This combination complements each other. The expressions allow the viewers to see the emotions the characters are feeling. Their frozen movement allows one to see they are human. We can see both their outward and inward reactions. It is as if Leonardo had been there, and he had taken a picture of the marvelous meal. He definitely accomplished his goal in portraying his Last Supper as a realistic piece of art. The symbolism, the individualized personalities of the characters, and the skills such as the light perspective and spacial perspective blended together to fo!rm a photograph-like pai nting.

Wednesday, November 13, 2019

Reflection on a Significant Incident from Practice Essay -- Nursing Re

Introduction Ethics can be defined as a system of moral conduct and principles that guide a person’s actions in regard to what are considered to be right and wrong (Marquis & Huston, 2012). Nurse managers make decisions each day about their patients, their employees and their organization. According to Marquis & Huston (2012), management is a discipline not a profession and because of that management lacks the set of norms to guide ethical decision making. Therefore managers’ decisions are made based upon the organization’s values and ethical principles. The American Nurse Association (ANA) code of ethics is a set of principles that help both nurses and nurse managers to solve ethical problems. This paper will discuss a case study involving the unsafe practice of a student nurse in clinical and the professional responsibility of the hospital and the nursing school. In addition, the Moral Decision Making Model will be applied to the ethical scenario and two ethical principles that are appropriate for this scenario will be identified. This is a case study of a student nurse whose performance in clinical is unsafe. According to Killam, Montgomery, Luhanga, Adamic, & Carter (2010), an unsafe student is defined as a student who performances in clinical place the client or staff in either physical or emotional jeopardy. From the case study from NetCE (2014), JC is a senior nursing student who chose the intensive care unit (ICU) to complete her university nursing program requirement of a 200 hour practicum. Within the first week of the 6 week practicum, JC’s preceptor reported to the ICU nurse manager that JC dresses inappropriately for work, has an arrogant attitude towards staff members, and is always discussing the amount of money... ...s of unsafe nursing students in clinical learning. International Journal of Nursing Education Scholarship, 7(1), 1p. Killam, L. A., Luhanga, F., & Bakker, D. (2011). Characteristics of unsafe undergraduate nursing students in clinical practice: An integrative literature review. Journal of Nursing Education, 50(8), 437-446. NetCE. (2014). Course # 3707 ethical decision making. Retrieved from http://www.netce.com/casestudies.php?courseid=700 Marquis, B. L., & Huston, C. J. (2012). Leadership Roles and Management Functions in Nursing: Theory and Application. Philadelphia: Wolters Kluwer Health/Lippincott Williams & Wilkins McNamara, S. (2012). Incivility in nursing: unsafe nurse, unsafe patients. AORN Journal, 95(4), 535-540 Scanlan, J., Care, W., & Gessler, S. (2001). Dealing with the unsafe student in clinical practice. Nurse Educator, 26(1), 23-27.