Ice Cream Marketing Plan - 3884 Words

I. Executive Summary Ice cream is a highly favored treat for Filipino families. From reunions and get together to singular indulgence and rewards. People from all ages enjoy this coolest of comfort foods. That why we decided to come up with Fruity ice cream owned and operated by CMMS Corporation and soon will be the leading ice cream company in the Philippines or with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, ice cream flavors include Nangkasuy, Strawberry Marble Cream, Rocky Road, Chocolate, Double Dutch, Cappuccino, Cookies and Cream, Raspberry Rapture, and Pistachio. Fruity ice cream will also servesugar free ice cream such as Choco marble, French Vanilla and Mixed†¦show more content†¦Strengths * Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. * Excellent staff who are highly trained and very customer attentive. * Great retail space that is bright, hip, clean, and loca ted in an upscale mall, suburban neighborhood, or urban retail district. * High customer loyalty among repeat customers. * High-quality dessert offerings that exceed competitor’s offerings in quality, presentation, and price. * Nutritious ice cream * Sales growth during summer and special occasions * Can be purchase easily * Can be patronize even people who are diabetic * Has sugar free flavored ice cream * Have 12 flavors to choose from Weaknesses * Fruity ice cream name lacks brand equity. * A limited marketing budget to develop brand awareness. * The struggle to continually appear to be cutting edge. * Higher price/ a little expensive compare to other brand of icecream * Developments in technology may change this market beyond our ability to adapt. * A small change in the focus of a large competitor might wipe out any market position we achieve. Opportunities * Growing market with a significant percentage of the target market still not aware that fruity ice cream exists. * Increasing sales opportunities in take-out business. * The ability toShow MoreRelatedMarketing Plan for Ice Cream4529 Words   |  19 PagesMKT 700 | marketing plan for vavavoom ice cream shop | PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantialRead MoreStreets Ice Cream Marketing Plan10342 Words   |  42 Pages0 EVALUATION OF ALTERNATIVE MARKETING STRATEGIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.1 Foreign Direct Investment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.2 International Joint Venture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...24 5.3 Acquisition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...25 6.0 OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.26 6.1 Organisation Mission and Corporate Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...26 6.2 Company Product/Market Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 7.0 RECOMMENDED MARKETING STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Plan For Ice Cream Brands1458 Words   |  6 PagesRefreshment segment includes sales of tea bags and other beverage, ice cream, nutrition supply and weight management products. 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It was established in 1998, ‘Lord’s Ice-cream Parlour’, at present uses straight-line technology for manufacturing more than twenty three types of premium ice cream in its factory in Swiss Cottage, producing nearly 530 liters of ice cream each day . ‘Lord’s Ice-cream Parlour’ has a twoRead MoreMarketing Plan For The Bakersfield Nestle Ice Cream Facility Essay1846 Words   |  8 PagesOverview In this segment, one will be showing the implementation plan that has the capability of being successful in the organization. The document will be giving a detailed description of the strategy chosen in the Bakersfield Nestlà © Ice Cream Facility regarding the improvements in the beginning of the run and offline sensory program. 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Technology Is Healthy Or Unhealthy For Children - 1870 Words

Introduction Since the 20th century, technology has changed the culture, economy, and social norms of this world. It has become the number-one resource of today s society. The use of technology has transformed the past resources into useful simple tools. In other words, it has enable the teaching and production of new information and materials through the use of devices such as computers, internet, machines, and Wi-Fi. For the most part, technology has made many effects on this world. On one hand, it has helped develop more advanced industrial resources, socialization, and has allowed schools to aid and improved learning performance of students. On the other hand, many uses of technology can produce unwanted behavior problems and drain people s ability to stay focus and cause damage to people health. Many debates have risen over the use of technology and children, with disagreements over whether technology is healthy or unhealthy for children. 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Change Management The Komatsu Case Free Essays

string(82) " developing the V 10 plan, aiming to reduce costs by 10% while improving quality\." Organizations are in constant interactions with their environments.   A change in the environment will subsequently cause a change in the organization that interacts with it.   This change can be positive or negative, and in both cases, it alters the organization’s status on many different levels. We will write a custom essay sample on Change Management: The Komatsu Case or any similar topic only for you Order Now    Dealing with this change on all the levels is a key factor in minimizing disruptions to the organization’s functioning and growth.   In other words, change management is â€Å"a managerial and organizational process that realigns an organizations strategy, structure and process in pro-action or reaction to chaos in the environment† (Worthy et. al., 1996, p. 16).   The process of change management, and how it influences an organization’s strategy and management, is analyzed herewith in context of the Komatsu company. Brief History Komatsu Iron Works was a subsidiary of Takeuchi Mining Industry, manufacturing industrial tools for the parent company.   In 1921, the founder of the company, Mr. Takeuchi, incorporated Komatsu Ltd. as an independent company.   Komatsu originally manufactured mining equipment, but started making agricultural equipment such as tractors by 1931.   During the second world war, it was an important manufacturer of tanks, bulldozers, and other heavy machinery.   Post-war, Komatsu began focusing on the earth moving equipment (EME market).   In the 1950s, the company’s machinery was in demand because of the ongoing postwar construction in Japan.   Although its customer base was strong at that time, Komatsu did not command a significant market share, and the quality of its machines was inadequate.   This was a major factor in customer dissatisfaction, however, the Japanese manufacturers operated in a protected environment at that time, with no significant foreign competit ors. In 1963, the Japanese Ministry of Trade allowed the entry of foreign EME manufacturers in Japan.   This signaled a complete change in Komatsu’s market environment.   Now the competition extended to foreign counterparts, most of whom had long been established as market leaders in the EME category.   The following sections discuss Komatsu’s strategies for managing these challenges, and how they dealt with change in the process. Competition Major heavy machinery manufacturers like Caterpillar, J.I. Case, Fiat-Ellis and John Deere were all technologically more advanced than Komatsu, and had widespread dealer networks and manufacturing bases.   The most formidable competitor in the EME segment was Caterpillar, the world’s largest manufacturer of heavy machinery.   Caterpillar’s equipment was much more sophisticated and of a higher quality, and its distributor and dealer network was very solid.   Komatsu realized then that it was imperative for the company to upgrade its products and operations, in order to survive the competition. The company was headed at the time by Yashinari Kawai, who recognized the urgent need to revamp the company’s product quality, both technically and functionally.   In order to bring Komatsu products up to date, the company signed licensing arrangements with two major EME manufacturers, International Harvester and Bucyrus Erie.   This gave Komatsu the opportunity to improve the equipment quality for the agricultural and the industrial sector. In addition, Kawai implemented the Japanese concept of TQC (Total quality Control), which led to a huge improvement in the performance, reliability, and durability of the equipment.   This was one of the major change management challenges that Kawai handled successfully.   Kawai realized that in order to change the customers’ perception of Komatsu products, it was first necessary to change the employees’ own view of the kind of products that the company made. Changing the mindset of every employee and incorporating the philosophy of uncompromised quality at every level in the company required a strong, skillful leader.   Kawai manouvered this change implementation by open communication, reward, and most importantly, setting an example for all employees by involving everyone from the top management to the shopfloor workers, in this endeavor.  Ã‚   When Komatsu was awarded the Deming Prize for quality control just 3 years later, it served as a huge morale booster for the company. Another major change measure implemented at this time was Project A.   In the first phase of this project, the employees were instructed to ignore costs and concentrate solely on achieving the best possible quality for their equipment.   Once this goal was achieved, the second phase of Project A was implemented, focusing on cost reduction.   Each and every aspect of design and manufacturing was closely scrutinized, checking for bottlenecks and wastage of resources. This resulted in a lean, finely-tuned manufacturing process, that complemented the high quality of Komatsu’s equipment.   From 1965 to 1970, the company’s domestic market share grew from 50% to 65%, despite the presence of Mitsubishi-Caterpillar.   According to Kawai, this feat was achieved largely due to the employee morale and drive at Komatsu.   In his words, â€Å"the prevailing atmosphere was that of a crisis, resulting in a spirit of unity between the management and the staff†.   This company-wide presence of a common goal took precedence over management and labor issues, and resulted in highly successful change management. Komatsu had implemented a two-pronged strategy to achieve success – vertical integration and TQC.   Vertical integration meant that the entire line of business had to be perfectly aligned and free of defects, right from the bottom.   To ensure this, they started with quality raw materials.   The second aspect was TQC – incorporating the philosophy of quality control everywhere and within everyone in the company.   Komatsu also extended the TQC strategy to its dealerships, encouraging them to implement the system.   This strategy of tackling the problem at the root and improvising upon it was the key to strong growth, and enabled Komatsu to offer formidable competition to Caterpillar – accomplishing what other companies such as J.I. Case and John Deere could not. Business Environment From the time Komatsu started implementing change, the business environment was constantly shifting, in terms of demand, cost advantage, and regulations.   By mid-1970s, the domestic market for EME was stagnating, with Komatsu having 60% of the market, and the Mitsubishi-Caterpillar partnership having 30%.   Growth was slowing down in the less developed countries too.   Komatsu’s management responded by developing the V 10 plan, aiming to reduce costs by 10% while improving quality. You read "Change Management: The Komatsu Case" in category "Essay examples"   In 1976, an unexpected event in the financial markets caused further concern.   The Japanese Yen was appreciating rapidly against the dollar, rising from 293 in 1976 to 240 in 1977.   To cushion the company’s exports, Komatsu’s management followed an internal exchange rate of 180 yen to the dollar.   This ensured that Komatsu’s costs and pricing were well-adjusted to the market conditio ns, and their exports did not suffer.   Komatsu’s policy of anticipating change and fortifying the company against any adverse effects again worked to its advantage. Problems faced by Komatsu Exporting their equipment to other countries had always been a part of Komatsu’s vision.   This goal constituted the company’s Project B.   With their improved and technically capable equipment, by 1970 Kawai was eager to launch major international operations for the company.   However, there were considerable barriers to this end – Komatsu’s limited international recognition and dealer base, fierce competition, and legal regulations. The technology license that it had obtained from International Harvester and Bucyrus Erie had imposed export restrictions on them.   Komatsu recognized this as an impediment, and established its RD laboratory in 1966.   But there were still significant requirements for establishing an international market presence.   Caterpillar, for example, had its dealership centers across the globe, some of which were exclusive dealerships.   This made it difficult for Komatsu, with its relatively limited product line and manufacturing base, to create the required dealer network.   In order to overcome this obstacle, Komatsu priced its products 30 to 40 percent below Caterpillar’s.   This allowed them to get the intial foothold in the international markets.   Komatsu also benefited from the increased demand for construction machinery in less developed countres in Asia and Mexico, and in Saudi Arabia. In the 1970s, Komatsu had also started expanding its product line.   Ryoichi Kawai, now the president of Komatsu, made special efforts to build and develop international client and dealer relationships.   He also instructed managers to regularly visit customers, and get first hand information on their requirements and issues.   Keeping abreast of technological changes and being one of the first to adopt and incorporate new technology in its equipment was a key factor to success. Komatsu incorporated electronic technology into all its machinery, creating differentiated, high quality products.   In 1979, the worldwide construction industry was at a low.   To combat the depressed economy, Komatsu’s management launched the â€Å"F and F† or Future and Frontiers program, formulated to develop new products and new businesses.   Once again, a companywide buzz was created, and suggestions were welcomed from every level within the company.   These suggestions resulted in the production of diverse new products such as arc-welding robots and an excavating system for deep-sea sand. In the early 1980s, Komatsu objected to the export restrictions which still continued to be imposed on it by Bucyrus Erie.   Komatsu won this appeal and gained export rights from Bucyrus Erie.   It also managed to free itself from the agreement with International Harvester, and gained full freedom to export its equipment worldwide.   This was a major milestone for Komatsu, and the company took full advantage of its established quality and dealerships.   It also capitalized on the embargo that prevented Caterpillar from exporting to Russia in the early 1980s.   In 1981, the Siberian Natural Resource Project was handed over entirely to Komatsu.   In a short while, Komatsu was expected to outperform Caterpillar in the Russian market. As their international customer base increased, so did the need for customized equipment for different countries, based on the type of work, environment, and legal regulations.   Designing customized equipment for each customer separately was not cost effective.   To counter this, the management adopted the policy of EPOCHS – Efficient Production-Oriented Choice Specifications.   The idea was to save costs by standardizing production modules for core projects along with the required number of parts, and adding different specifications as necessary. Around this time, the increasing freight and shipping costs, and Japan’s strained trade relations with the US and Europe were increasingly becoming a cause for concern.   It was during this time that the US automakers opposed the import of Japanese cars in the market, and Komatsu was fearful that a similar plea might be raised by Caterpillar and other heavy-machinery manufacturers. In order to curb these potential problems, Komatsu manufactured the core parts of its equipment in all its plants.   This reduced the shipping frequency as well as the freight costs.   It also developed assembly bases in Brazil and Mexico, and was working on a joint venture proposal with its dealer in Indonesia. Current Situation and Options The case refers to the scenario in 1984, a period of recession around the world.   The building and construction industry was also affected, with most players assuming some losses.   The biggest source of concern for Komatsu, however, was Caterpillar.   Caterpillar had experienced its third consecutive year of losses, and was in the midst of a major labor strike.   Kawai knew that this was an opportunity to take over where Caterpillar faltered – but it was also an indication of the increasingly difficult   business environment.   Witnessing a large, successful company like Caterpillar struggling to retain its position in the market, Kawai became concerned about Komatsu, and what it could do to avoid being in a similar situation. Komatsu’s options were centered around keeping a close watch on the market and on Caterpillar.   Komatsu employees were in the habit of reading Caterpillar’s monthly news bulletins and press releases, in order to stay informed regarding their competitor’s activities and plans.   Komatsu also realized the need to keep its labor force functioning, and continue keeping the costs down.   Their international operations also had to be strengthened at this time, capitalizing on Caterpillar’s compromised position.  Ã‚   These options are evaluated in the following section. Recommendations In keeping with its established policy, Komatsu should place particular emphasis on anticipating change and devising measures to optimize the benefits while curbing the negative effects.   To an extent, it was complacency that had cost Caterpillar – the managers’ priority was on increasing the customer base without addressing customer value or employee needs.   Therefore, managing labor relations is one of the most important issues for Komatsu.   The workers at Komatsu earn significantly lesser than their counterparts at Caterpillar.   However, this is offset by high employee morale and  Ã‚   strong labor-management relations.   Maintaining this status is extremely important for Komatsu, both in terms of employee productivity and controlling costs by minimizing overhead. The second recommendation for Komatsu would be to strengthen its international presence.   With the capital that it has accumulated, Komatsu is in a position to either buy out a number of smaller competitors, or acquire a successful ally.   This would further consolidate Komatsu’s manufacturing operations and distributor channels.   It should also continue its RD efforts and product diversification plans, and stay ahead of the competition.   If necessary, Komatsu can form a joint venture with a company to ease the manufacturing and operations of diversified products. References Worley, C.G., Hitchen, D.E., Ross, W.L. (1996). Integrated strategic change: How OD builds a competitive advantage. Reading, MA: Addison-Wesley. How to cite Change Management: The Komatsu Case, Essay examples

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.