Ice Cream Marketing Plan - 3884 Words

I. Executive Summary Ice cream is a highly favored treat for Filipino families. From reunions and get together to singular indulgence and rewards. People from all ages enjoy this coolest of comfort foods. That why we decided to come up with Fruity ice cream owned and operated by CMMS Corporation and soon will be the leading ice cream company in the Philippines or with a rapidly developing consumer brand and growing customer base. The signature line of innovative, premium, ice cream flavors include Nangkasuy, Strawberry Marble Cream, Rocky Road, Chocolate, Double Dutch, Cappuccino, Cookies and Cream, Raspberry Rapture, and Pistachio. Fruity ice cream will also servesugar free ice cream such as Choco marble, French Vanilla and Mixed†¦show more content†¦Strengths * Strong relationships with vendors that offer high-quality ingredients and fast/frequent delivery schedules. * Excellent staff who are highly trained and very customer attentive. * Great retail space that is bright, hip, clean, and loca ted in an upscale mall, suburban neighborhood, or urban retail district. * High customer loyalty among repeat customers. * High-quality dessert offerings that exceed competitor’s offerings in quality, presentation, and price. * Nutritious ice cream * Sales growth during summer and special occasions * Can be purchase easily * Can be patronize even people who are diabetic * Has sugar free flavored ice cream * Have 12 flavors to choose from Weaknesses * Fruity ice cream name lacks brand equity. * A limited marketing budget to develop brand awareness. * The struggle to continually appear to be cutting edge. * Higher price/ a little expensive compare to other brand of icecream * Developments in technology may change this market beyond our ability to adapt. * A small change in the focus of a large competitor might wipe out any market position we achieve. Opportunities * Growing market with a significant percentage of the target market still not aware that fruity ice cream exists. * Increasing sales opportunities in take-out business. * The ability toShow MoreRelatedMarketing Plan for Ice Cream4529 Words   |  19 PagesMKT 700 | marketing plan for vavavoom ice cream shop | PREPARED FOR : DR FAIZAH BT ABD RAHIMPREPARED BY : NOR ISMAWARNI BT ISMAIL (2010130259) | 1.0 EXECUTIVE SUMMARY The purpose of this marketing plan is to outline the parameters under which the idea of producing and marketing Vavavoom ice cream in the industry. Vavavoom ice cream is a new invented product that gives benefits to society. An evaluation will be made for Vavavoom Ice Cream Shop. The evaluation will incorporate a substantialRead MoreStreets Ice Cream Marketing Plan10342 Words   |  42 Pages0 EVALUATION OF ALTERNATIVE MARKETING STRATEGIES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.1 Foreign Direct Investment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 5.2 International Joint Venture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...24 5.3 Acquisition†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...25 6.0 OBJECTIVES†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.26 6.1 Organisation Mission and Corporate Strategy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...26 6.2 Company Product/Market Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..26 7.0 RECOMMENDED MARKETING STRATEGY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreMarketing Plan For Ice Cream Brands1458 Words   |  6 PagesRefreshment segment includes sales of tea bags and other beverage, ice cream, nutrition supply and weight management products. 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It was established in 1998, ‘Lord’s Ice-cream Parlour’, at present uses straight-line technology for manufacturing more than twenty three types of premium ice cream in its factory in Swiss Cottage, producing nearly 530 liters of ice cream each day . ‘Lord’s Ice-cream Parlour’ has a twoRead MoreMarketing Plan For The Bakersfield Nestle Ice Cream Facility Essay1846 Words   |  8 PagesOverview In this segment, one will be showing the implementation plan that has the capability of being successful in the organization. The document will be giving a detailed description of the strategy chosen in the Bakersfield Nestlà © Ice Cream Facility regarding the improvements in the beginning of the run and offline sensory program. 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Technology Is Healthy Or Unhealthy For Children - 1870 Words

Introduction Since the 20th century, technology has changed the culture, economy, and social norms of this world. It has become the number-one resource of today s society. The use of technology has transformed the past resources into useful simple tools. In other words, it has enable the teaching and production of new information and materials through the use of devices such as computers, internet, machines, and Wi-Fi. For the most part, technology has made many effects on this world. On one hand, it has helped develop more advanced industrial resources, socialization, and has allowed schools to aid and improved learning performance of students. On the other hand, many uses of technology can produce unwanted behavior problems and drain people s ability to stay focus and cause damage to people health. Many debates have risen over the use of technology and children, with disagreements over whether technology is healthy or unhealthy for children. 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Change Management The Komatsu Case Free Essays

string(82) " developing the V 10 plan, aiming to reduce costs by 10% while improving quality\." Organizations are in constant interactions with their environments.   A change in the environment will subsequently cause a change in the organization that interacts with it.   This change can be positive or negative, and in both cases, it alters the organization’s status on many different levels. We will write a custom essay sample on Change Management: The Komatsu Case or any similar topic only for you Order Now    Dealing with this change on all the levels is a key factor in minimizing disruptions to the organization’s functioning and growth.   In other words, change management is â€Å"a managerial and organizational process that realigns an organizations strategy, structure and process in pro-action or reaction to chaos in the environment† (Worthy et. al., 1996, p. 16).   The process of change management, and how it influences an organization’s strategy and management, is analyzed herewith in context of the Komatsu company. Brief History Komatsu Iron Works was a subsidiary of Takeuchi Mining Industry, manufacturing industrial tools for the parent company.   In 1921, the founder of the company, Mr. Takeuchi, incorporated Komatsu Ltd. as an independent company.   Komatsu originally manufactured mining equipment, but started making agricultural equipment such as tractors by 1931.   During the second world war, it was an important manufacturer of tanks, bulldozers, and other heavy machinery.   Post-war, Komatsu began focusing on the earth moving equipment (EME market).   In the 1950s, the company’s machinery was in demand because of the ongoing postwar construction in Japan.   Although its customer base was strong at that time, Komatsu did not command a significant market share, and the quality of its machines was inadequate.   This was a major factor in customer dissatisfaction, however, the Japanese manufacturers operated in a protected environment at that time, with no significant foreign competit ors. In 1963, the Japanese Ministry of Trade allowed the entry of foreign EME manufacturers in Japan.   This signaled a complete change in Komatsu’s market environment.   Now the competition extended to foreign counterparts, most of whom had long been established as market leaders in the EME category.   The following sections discuss Komatsu’s strategies for managing these challenges, and how they dealt with change in the process. Competition Major heavy machinery manufacturers like Caterpillar, J.I. Case, Fiat-Ellis and John Deere were all technologically more advanced than Komatsu, and had widespread dealer networks and manufacturing bases.   The most formidable competitor in the EME segment was Caterpillar, the world’s largest manufacturer of heavy machinery.   Caterpillar’s equipment was much more sophisticated and of a higher quality, and its distributor and dealer network was very solid.   Komatsu realized then that it was imperative for the company to upgrade its products and operations, in order to survive the competition. The company was headed at the time by Yashinari Kawai, who recognized the urgent need to revamp the company’s product quality, both technically and functionally.   In order to bring Komatsu products up to date, the company signed licensing arrangements with two major EME manufacturers, International Harvester and Bucyrus Erie.   This gave Komatsu the opportunity to improve the equipment quality for the agricultural and the industrial sector. In addition, Kawai implemented the Japanese concept of TQC (Total quality Control), which led to a huge improvement in the performance, reliability, and durability of the equipment.   This was one of the major change management challenges that Kawai handled successfully.   Kawai realized that in order to change the customers’ perception of Komatsu products, it was first necessary to change the employees’ own view of the kind of products that the company made. Changing the mindset of every employee and incorporating the philosophy of uncompromised quality at every level in the company required a strong, skillful leader.   Kawai manouvered this change implementation by open communication, reward, and most importantly, setting an example for all employees by involving everyone from the top management to the shopfloor workers, in this endeavor.  Ã‚   When Komatsu was awarded the Deming Prize for quality control just 3 years later, it served as a huge morale booster for the company. Another major change measure implemented at this time was Project A.   In the first phase of this project, the employees were instructed to ignore costs and concentrate solely on achieving the best possible quality for their equipment.   Once this goal was achieved, the second phase of Project A was implemented, focusing on cost reduction.   Each and every aspect of design and manufacturing was closely scrutinized, checking for bottlenecks and wastage of resources. This resulted in a lean, finely-tuned manufacturing process, that complemented the high quality of Komatsu’s equipment.   From 1965 to 1970, the company’s domestic market share grew from 50% to 65%, despite the presence of Mitsubishi-Caterpillar.   According to Kawai, this feat was achieved largely due to the employee morale and drive at Komatsu.   In his words, â€Å"the prevailing atmosphere was that of a crisis, resulting in a spirit of unity between the management and the staff†.   This company-wide presence of a common goal took precedence over management and labor issues, and resulted in highly successful change management. Komatsu had implemented a two-pronged strategy to achieve success – vertical integration and TQC.   Vertical integration meant that the entire line of business had to be perfectly aligned and free of defects, right from the bottom.   To ensure this, they started with quality raw materials.   The second aspect was TQC – incorporating the philosophy of quality control everywhere and within everyone in the company.   Komatsu also extended the TQC strategy to its dealerships, encouraging them to implement the system.   This strategy of tackling the problem at the root and improvising upon it was the key to strong growth, and enabled Komatsu to offer formidable competition to Caterpillar – accomplishing what other companies such as J.I. Case and John Deere could not. Business Environment From the time Komatsu started implementing change, the business environment was constantly shifting, in terms of demand, cost advantage, and regulations.   By mid-1970s, the domestic market for EME was stagnating, with Komatsu having 60% of the market, and the Mitsubishi-Caterpillar partnership having 30%.   Growth was slowing down in the less developed countries too.   Komatsu’s management responded by developing the V 10 plan, aiming to reduce costs by 10% while improving quality. You read "Change Management: The Komatsu Case" in category "Essay examples"   In 1976, an unexpected event in the financial markets caused further concern.   The Japanese Yen was appreciating rapidly against the dollar, rising from 293 in 1976 to 240 in 1977.   To cushion the company’s exports, Komatsu’s management followed an internal exchange rate of 180 yen to the dollar.   This ensured that Komatsu’s costs and pricing were well-adjusted to the market conditio ns, and their exports did not suffer.   Komatsu’s policy of anticipating change and fortifying the company against any adverse effects again worked to its advantage. Problems faced by Komatsu Exporting their equipment to other countries had always been a part of Komatsu’s vision.   This goal constituted the company’s Project B.   With their improved and technically capable equipment, by 1970 Kawai was eager to launch major international operations for the company.   However, there were considerable barriers to this end – Komatsu’s limited international recognition and dealer base, fierce competition, and legal regulations. The technology license that it had obtained from International Harvester and Bucyrus Erie had imposed export restrictions on them.   Komatsu recognized this as an impediment, and established its RD laboratory in 1966.   But there were still significant requirements for establishing an international market presence.   Caterpillar, for example, had its dealership centers across the globe, some of which were exclusive dealerships.   This made it difficult for Komatsu, with its relatively limited product line and manufacturing base, to create the required dealer network.   In order to overcome this obstacle, Komatsu priced its products 30 to 40 percent below Caterpillar’s.   This allowed them to get the intial foothold in the international markets.   Komatsu also benefited from the increased demand for construction machinery in less developed countres in Asia and Mexico, and in Saudi Arabia. In the 1970s, Komatsu had also started expanding its product line.   Ryoichi Kawai, now the president of Komatsu, made special efforts to build and develop international client and dealer relationships.   He also instructed managers to regularly visit customers, and get first hand information on their requirements and issues.   Keeping abreast of technological changes and being one of the first to adopt and incorporate new technology in its equipment was a key factor to success. Komatsu incorporated electronic technology into all its machinery, creating differentiated, high quality products.   In 1979, the worldwide construction industry was at a low.   To combat the depressed economy, Komatsu’s management launched the â€Å"F and F† or Future and Frontiers program, formulated to develop new products and new businesses.   Once again, a companywide buzz was created, and suggestions were welcomed from every level within the company.   These suggestions resulted in the production of diverse new products such as arc-welding robots and an excavating system for deep-sea sand. In the early 1980s, Komatsu objected to the export restrictions which still continued to be imposed on it by Bucyrus Erie.   Komatsu won this appeal and gained export rights from Bucyrus Erie.   It also managed to free itself from the agreement with International Harvester, and gained full freedom to export its equipment worldwide.   This was a major milestone for Komatsu, and the company took full advantage of its established quality and dealerships.   It also capitalized on the embargo that prevented Caterpillar from exporting to Russia in the early 1980s.   In 1981, the Siberian Natural Resource Project was handed over entirely to Komatsu.   In a short while, Komatsu was expected to outperform Caterpillar in the Russian market. As their international customer base increased, so did the need for customized equipment for different countries, based on the type of work, environment, and legal regulations.   Designing customized equipment for each customer separately was not cost effective.   To counter this, the management adopted the policy of EPOCHS – Efficient Production-Oriented Choice Specifications.   The idea was to save costs by standardizing production modules for core projects along with the required number of parts, and adding different specifications as necessary. Around this time, the increasing freight and shipping costs, and Japan’s strained trade relations with the US and Europe were increasingly becoming a cause for concern.   It was during this time that the US automakers opposed the import of Japanese cars in the market, and Komatsu was fearful that a similar plea might be raised by Caterpillar and other heavy-machinery manufacturers. In order to curb these potential problems, Komatsu manufactured the core parts of its equipment in all its plants.   This reduced the shipping frequency as well as the freight costs.   It also developed assembly bases in Brazil and Mexico, and was working on a joint venture proposal with its dealer in Indonesia. Current Situation and Options The case refers to the scenario in 1984, a period of recession around the world.   The building and construction industry was also affected, with most players assuming some losses.   The biggest source of concern for Komatsu, however, was Caterpillar.   Caterpillar had experienced its third consecutive year of losses, and was in the midst of a major labor strike.   Kawai knew that this was an opportunity to take over where Caterpillar faltered – but it was also an indication of the increasingly difficult   business environment.   Witnessing a large, successful company like Caterpillar struggling to retain its position in the market, Kawai became concerned about Komatsu, and what it could do to avoid being in a similar situation. Komatsu’s options were centered around keeping a close watch on the market and on Caterpillar.   Komatsu employees were in the habit of reading Caterpillar’s monthly news bulletins and press releases, in order to stay informed regarding their competitor’s activities and plans.   Komatsu also realized the need to keep its labor force functioning, and continue keeping the costs down.   Their international operations also had to be strengthened at this time, capitalizing on Caterpillar’s compromised position.  Ã‚   These options are evaluated in the following section. Recommendations In keeping with its established policy, Komatsu should place particular emphasis on anticipating change and devising measures to optimize the benefits while curbing the negative effects.   To an extent, it was complacency that had cost Caterpillar – the managers’ priority was on increasing the customer base without addressing customer value or employee needs.   Therefore, managing labor relations is one of the most important issues for Komatsu.   The workers at Komatsu earn significantly lesser than their counterparts at Caterpillar.   However, this is offset by high employee morale and  Ã‚   strong labor-management relations.   Maintaining this status is extremely important for Komatsu, both in terms of employee productivity and controlling costs by minimizing overhead. The second recommendation for Komatsu would be to strengthen its international presence.   With the capital that it has accumulated, Komatsu is in a position to either buy out a number of smaller competitors, or acquire a successful ally.   This would further consolidate Komatsu’s manufacturing operations and distributor channels.   It should also continue its RD efforts and product diversification plans, and stay ahead of the competition.   If necessary, Komatsu can form a joint venture with a company to ease the manufacturing and operations of diversified products. References Worley, C.G., Hitchen, D.E., Ross, W.L. (1996). Integrated strategic change: How OD builds a competitive advantage. Reading, MA: Addison-Wesley. How to cite Change Management: The Komatsu Case, Essay examples

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.

Title 1,000 Word On THE LOVE STORY Essay Example For Students

Title: 1,000 Word On THE LOVE STORY Essay Category: Music and MoviesSubmitted: 2000-03-15Word Count: 1072Sophomore Composition1,000 Wd. ReportOctober 27, 1999There are many positive things and negative things about the movie and the story. In the movieyou have a chance to see what Elizabeth looks like. That alone could be a positive and negative thing. The movie is more glamour than thought. In the movie your mind has more free will so therefore this isthe better of the two. The thought in the movie that, there is unlimited communication between the two,takes away your imagination and the curiosity of what they will say and how they will say it in the lastmessage between the two of them. The changing of the time period was a very smart and interesting thingdone in order for the movie to fit exactly into place. In the story the little details is what makes itimportant. Such as the marble floor in the Post Office, or that in the story, the Post Office is small. All ofthese little details are left out in the movie. Although it doesnt seem like a great deal, the little details doplay a large part in the importance of the Postal Office in the story. Although the story seems moresimple in the word sense, it also leaves a lot of room for the mind to wonder what it is like back in the1800s. Therefore the story is more open for the mind and it is more pleasing. A girl in a high-necked dark dress with cameo brooch at the collar. Her dark hair was swepttightly back, covering the ears, in a style which no longer suits our ideas of beauty. But the stark severityof that dress and hairstyle couldnt spoil the beauty of the face that smiled out at me from that oldphotograph. This above is the description stated in the story that described Helen Elizabeth Worley. This description is not of lustrous beauty, but of the true love he felt for her. This statement anddescription is made at the end of the story. The movie gave you the chance to make your opinion on looksbefore you even began to know her. You are sort of forced by your eyes to make judgments on herpersonal appearance in the movie. When you make judgments on appearance then you dont get thepicture of this story, or any story for that matter. The imagination is one of the most powerful tools youcan have, and in the movie you dont use it that often, because the movie paints the picture for you. The unlimited amount of communication is a very important change from the story to the movie. The idea that their is unlimited communication between two distant times seems more impossible thanjust being able to contact someone two or three times. The little center desk drawer stood half-open asId left it, and then, as my fell on it. I realized suddenly that of course it, too, must have another secretdrawer behind it. I hadnt thought of that. It simply hadnt occurred to me the week before, in myinterest and excitement over the letter Id found behind the first drawer of the row: and Id been too busyall week to think of it since. But now I pulled the center drawer all of the way out, reached behind it andfound the little groove in the smooth wood I touched. Then I brought out the second secret little drawer. It seems more possible and logical, as explained in the quote above, to be able to communicate only alimited amount of times rather than unlimited. This also keeps great suspense o n what they will say in theletters because they are more precious because they cant continue to send that many more letters. .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postImageUrl , .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { min-height: 80px; position: relative; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:visited , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active { border:0!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .clearfix:after { content: ""; display: table; clear: both; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:active , .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text-area { width: 100%; position: relative ; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:hover .ctaButton { background-color: #34495E!important; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77 .ubc6a034c20c2b0b3bb2f4c202e8b7c77-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ubc6a034c20c2b0b3bb2f4c202e8b7c77:after { content: ""; display: block; clear: both; } READ: The Meat of the Matter: The Meat Inspection Act of EssayIt must easily be one of the oldest postal substations in the borough; built, I suppose, not muchlater than during the decade following the Civil War. And I cant imagine that the inside has changemuch at all. The floor is marble; the ceiling high, the woodwork dark and carved. The outer lobby isopen at all times, as are post-office lobbies everywhere, and as I pushed through the old swinging doors, Isaw that it was deserted. somewhere behind the opaque blind windows a light burned dimly far in the rearof the post office, and I had an impression of subdued activity back there. But the lobby itself was dimand silent, as I walked across the worn stone of its floor, I know I was seeing all around me precisely whatBrooklynites had seen for no telling how many generations long dead. The Post Office has always seemedan institution of vague mystery to me: an ancient and worn but still functioning mechanism that is notoperated, but only tended by each succeeding generation of men to come along. It is a place whereoccasionally plainly addressed letters with clearly written return addresses go astray and are lost, to end upno one knows where and for reasons impossible to discover, as the postal employee from whom youinquire will tell you. And its vague air of mystery, for me, is made up of storieswell, youve read them,too, from time to time: the odd little stories in your newspaper. A letter bearing a post-mark of 1906written half a century ago, is delivered todaysimply because inexplicably it arrived at some post officealong with the other mail, with no explanation from anyone now alive. Or sometimes its a postcard ofgreetingfrom the Chicago Worlds Fair of 1893. And once, tragically, as I remember reading, it was anacceptance of a proposal of marriage offered in 1901and received today, a lifetime too late, by the manwho made it and who married another woman. The quote from the story tells a very detail descriptionthat is important to the mind so it makes a clean picture of the Postal Office to all of the readers. It is oneof the most important of the faults from the movie that is gone. Simply because it gives the mind a detailand mental picture of the Postal Office. Now the end is near. The above paragraphs describe why the movie is by far worse and lessfavored versions of The Love Letter, by Jack Finney. All in all their are many faults in the movie andthe story.

Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay Essay Example

Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay Essay Most instances of maltreatment mark kids and adult females, and this causes trauma which may be irreversible even with intervention. Abuse victims may develop hapless impulse control, emphasis upsets, low ego regard, depression, drug maltreatment, fright, isolation, self-destruction and other unwanted traits. These effects have a negative bearing on kids and female parents since they affect assurance and ability to run into life ends. Separation, substance maltreatment, mental upsets and divorce are effects which adversely affect kids s development phases. Abused kids may retroflex maltreatment as grownups, which lengthen the force rhythm. This paper will briefly measure domestic force and drug maltreatment. Assorted facets of both domestic force and drug maltreatment will be explored. These include grounds for domestic force and drug maltreatment and intercessions for bar of the same. The relationship between domestic force and drug maltreatment will besides be discussed. The paper will turn out that the two have a double relationship and that domestic force leads to drug maltreatment and frailty poetry. All discussed issues will be summarized at the terminal of the paper. We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Alcohol Drug Addiction And Domestic Violence Abuse Social Work Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Domestic force is prevailing in society today. Over 60 % of households have experienced domestic force at some point ( Dutton, 2006 ) . In add-on, over half of domestic force instances are non reported. In most instances, assault was reported in household force, with still hunt, condemnable torment and menaces being other signifiers of maltreatment committed. In over 80 % of maltreatment instances, people familiar to victims performed abuse. More than 40 % of adult females are besides reported to hold experienced matrimonial colza. By and large, these statistics reveal that kids and adult females suffer the largest proportion of maltreatment, with this being performed by work forces they are in relationships with. Domestic maltreatment comprises over 10 % of the overall offense committed in US, which reveals the badness of the issue. It is imperative that maltreatment is analyzed in farther item and bar steps developed to stem this lifting offense. In add-on, few instances are reported due to shut relationships between victims and wrongdoers. When over 50 % of domestic force instances are unreported, so this has an inauspicious consequence on the household unit. It shows that societal values have been neglected and society has embraced the frailty, domestic force, and accepted it as a tolerable frailty. Since this is the instance, steps to deter this frailty should be taken. Alcohol and drug maltreatment Alcohol and drug maltreatment are major frailties confronting today s society. Drug maltreatment has become a frailty which threatens to destabilise society by making more societal perverts. Over 40 million people in US maltreatment drugs, and these consequence in over $ 50 billion being spent yearly to provide for medical intervention of victims ( Stimson, 2007 ) . Although intoxicant maltreatment is considered a mild drug of pick, the world is that it kills five times more adolescents than those who use all other drugs combined. This is attributed to the widespread nature of maltreatment and effects of actions of people who abuse it. For case, most fatal accidents caused by adolescents are attributed to alcohol maltreatment. More harmful drugs are being manufactured, and unless stairss are taken to eliminate drug usage, many adolescents and grownups will decease early due to harmful effects of drugs. For case, Methedrine is a new drug which drastically reduces the life span of maltreaters, and it is deriving popularity as the drug of pick. Drug usage is related to assorted societal frailties such as offenses, and these besides have a negative impact on society. As will be subsequently discussed, drug usage may take to domestic force. Drugs cause aggressiveness and impede the preparation of rational determinations, which may take to domestic force among users ( Learn about alcohol addiction web site, 2009 ) . The relationship between domestic force and drug usage will be analyzed in more item. Relationship between domestic force and drug maltreatment Domestic force and drug maltreatment have a double relationship, as has been discussed. This means that domestic force can take to drug maltreatment, and frailty poetry. When people are abused, or force used against them, they may see themselves as powerless and make up ones mind to bear the hurting. As will be subsequently discussed, there are many grounds which may do victims neglect to take action against their maltreaters. When this happens, victims may utilize drugs to ease their agony. They may develop depression and emphasis, and drugs may look effectual in easing the agony which they undergo. Drugs normally abused in these fortunes include intoxicant, nicotine and marihuana. However, harder drugs such as cocaine and diacetylmorphine are besides progressively being used to get away the worlds of life. These drugs are habit-forming, and unless users seek professional aid, they are normally unable to discontinue mistreating them. Drug maltreatment is hence seen as being caused b y domestic force. On the other manus, domestic force may be caused by drug maltreatment. When people abuse drugs, it makes them unable to do rational determinations. Drug abuse detaches people from world and when they commit household force, they may be unable to see the reverberations of their actions ( DeGrandpre, 2006 ) . Other drugs such as intoxicant and marihuanas make people more aggressive. Such people may project their aggression against their households through usage of household force. Domestic force is hence caused by drug maltreatment hence a double relationship. Reasons for domestic maltreatment Power and domination The quest for power contributes extremely to instances of domestic force. Some people need to rule others to experience they have power. These people use subjugation and maltreatment as tools to achieve power. Physical maltreatment enables them to do victims powerless over them. Economic maltreatment ensures that victims are dependent and can non get away maltreatment. Mental upsets, low esteem or emphasis may drive wrongdoers who use force to achieve power. Such maltreatment may be reversed through medicine and therapy with support from household. Drug maltreatment When people use drugs, they may be incognizant of effects of actions. They are unable to ground rationally and may fall back to mistreat. Peoples who live with drug maltreaters suffer most from effects of drugs including increasing crossness, psychotic beliefs, emphasis and other effects. These may take to domestic force and can be treated through medicine and curative intercessions. Socialization procedure Research reveals that kids who undergo maltreatment when immature may retroflex the maltreatment as grownups. Abused kids have higher opportunities of practising household force as grownups compared to those non abused. This is explained by the sociological theory where kids pattern things imparted on them during the sociological procedure. When they are abused, they may see it as portion of socialisation and they may perpetrate the same to their households as grownups. In add-on, kids who do non hold proper societal frailties imparted during socialisation are likely to perpetrate frailties such as drug usage. Stigma among victims Many victims suffer from stigma which hinders them from describing instances of domestic force. Wifes suffer from stigma in state of affairss where they prosecute their hubbies, due to kids s societal demands. Children require both parents for normal development and when one parent is jailed for a offense, kids are raised by individual parents. Fathers play functions such as guaranting security and economic wellbeing in households, and their absence may adversely impact kids s development. This hinders the coverage and prosecution of matrimonial colza instances by married womans and explains the high figure of matrimonial maltreatment instances globally. Reasons for intoxicant and drug dependence Labeling theory Sociological theories such as the labeling theory explain ground offenses are committed as the labeling of perverts as felons . This drives them to perpetrate offense in order to be consistent with society s outlooks. When people abuse drugs and intoxicant, the society labels them as drug users and segregates them. Such people form societal groups in which they view themselves as castawaies and get down arising against societal norms. Since society perceives them as drug users , they are likely to go on mistreating drugs in order to conform to society s outlooks. Stress and depression Stress is a major factor which drives people to mistreat drugs. When people are stressed, they lose hope and expression for alternate agencies of alleviating the emphasis. Many opt to utilize drugs, and the common drug abused due to emphasize is intoxicant. Alcohol detaches victims from life s worlds and they temporarily bury their jobs. This is why it is their drug of pick. Other drugs abused due to emphasize include marihuanas, cocaine, diacetylmorphine and others. All these drugs are habit-forming and have potential to detach users from world. This may take to the committee of violent Acts of the Apostless by drug users. Victims of force may include household members, therefore domestic force. Geneticss Although research on this position of intoxicant maltreatment has been inconclusive, there is grounds that household history plays a function in maltreatment of intoxicant. Families which have histories of alcohol addiction study higher incidence of maltreatment of intoxicant than those which do non hold such histories. This may be linked to exposure to alcohol at early ages. In such households, kids may be exposed to alcohol at an early age hence the development of alcohol addiction. Such kids begin devouring intoxicant at early ages, become addicted and mistreat it as grownups. Summary and decision Assorted facets of domestic force and drug usage have been discussed. Domestic force and drug usage are two major societal frailties which threaten the stableness of society. Domestic force instances are really common in society although most instances go unreported. This is associated with stigma which victims are exposed to when they are abused by close household members. Drug usage is seen to adversely impact the wellness of users, with immense costs being used to handle drug users. In add-on, many human deaths are caused by drug usage, with intoxicant maltreatment being a taking cause of drug-related human deaths. The double relationship between domestic maltreatment and drug usage has besides been discussed. Drug usage leads to domestic maltreatment and frailty poetry. Both frailties should hence be fought manus in manus in order to accomplish the desirable consequences. However, drug usage and domestic force are two complicated jobs which should be dealt with carefully due to their impacts on the household unit. Most of domestic force instances are unreported due to stigma faced by victims. It is of import to publicise both frailties and do the society more cognizant of them in order for assorted intercessions to be effectual. The barriers which lead to high rates of committee of the offense including weak Torahs and stigma should besides be removed. This will ease coverage and prosecution of more wrongdoers who commit these offenses. Other intercessions needed to be implemented to cut down instances of drug usage and domestic force will be discussed below ; Recommendations on cut downing household force Legislation Legislation plays a important function in moving as hindrance to offense. Many people can non perpetrate offense due to fear of reverberations. In undertaking domestic maltreatment, a similar attack is effectual since rough reverberations will discourage wrongdoers ( Johnson A ; Ferraro, 2004 ) .. Parliament around the universe should develop harsher statute law to cover with domestic maltreatment and drug usage since it is a important societal job. This will cut down committee of both frailties since the long sentences to maltreaters will deter these offenses. Rehabilitation Victims of drug usage and domestic maltreatment demand shelters and aid to reconstruct their lives. Rehabilitation shelters should offer victims an environment off from maltreatment, where they can seek medical, fiscal and legal aid to enable them get the better of the maltreatment they experience. This will promote victims to describe maltreatment and buffer them against inauspicious economic effects of coverage maltreatment, in instance the culprit was the breadwinner. Victims in rehabilitation centres should besides entree guidance in order to cut down injuries caused by domestic and drug maltreatment. Socialization procedure Proper socialisation will guarantee that kids are cognizant of societal frailties. They need to hold societal virtuousnesss and consciousness on effects of perpetrating offenses such as drug usage and household force. When kids have societal virtuousnesss, they are improbable to perpetrate these frailties. The household unit is responsible for transfusing these virtuousnesss ; hence parents should educate their kids against drug usage. The society should utilize negative intercessions to deter committee of household force and drug usage. This will guarantee that these frailties are non tolerable in society and it will deter their committee. Public instruction Harmonizing to Hamel and Nicholls ( 2007 ) , instruction is really effectual in cut downing maltreatment. The populace should be educated at single, society and household degrees on domestic maltreatment and drug usage. When people are educated about societal frailties, they are cognizant of how they can cover with them and deter their committee. Abuse marks from victims should be discussed in order to do society study suspected maltreatment instances. Cooperation with jurisprudence hatchet mans will besides assist eliminate this frailty through more prosecution of culprits. In add-on, shelters for victims should be publicized to guarantee victims seek justness. Education on maltreatment will forestall the standardization of maltreatment in households.

Eco 561 Week 3 Essays

Eco 561 Week 3 Essays Eco 561 Week 3 Essay Eco 561 Week 3 Essay Market Structure Denise M. Minor ECO 561 Week 3 Individual Assignment Professor John Lindvall November 11, 2010 Market Structure Thomas Money Services started out as a consumer finance company granting small loans for household needs. Over the years, the company expanded by issuing business loans, financing acquisitions and commercial real estate loans. The company also became involved in financing equipment through a subsidiary named Future Growth Inc. (FGI). Thomas Money Services acquired a lot of lucrative business opportunities over the years. However, the fall of the economy has caused profits to decrease resulting in layoffs. This proposal will provide recommendations on increasing revenue, achieving normal production levels, and ways to reduce cost. First, in order for Thomas Money Service to increase revenue, the company should produce enough quantity until their marginal revenue equals marginal cost (MR=MC). Currently, marginal costs are above marginal costs, causing a decline in profits. Equilibrium was determined through graphing both marginal revenue and marginal costs. The equilibrium occurs when the company produces an output of 7 with marginal costs of $88 and marginal revenue of $14,000. It is apparent that the company is not a monopoly because marginal revenue would always equal marginal costs (Perloff, 2007). Another way that the company can increase revenue without changing the price is through advertising. Advertising could assist the company by providing consumers with information regarding the products and services provided through the company. Information provided suggested that at an output of 1 the product’s elasticity of demand at -26. However outputs of 7 and more became less elastic, causing the product to eventually become inelastic after outputs of 13. This inelasticity suggests that consumers purchasing behavior did not change because the price changed. Therefore, in order for the company to increase revenue, they should produce quantities that sustain equal levels of marginal revenue and marginal costs. Thomas Money Services is a competitive firm and should therefore set their quantity to maximize profit because they cannot affect market price (p. 76). In order for the company to achieve normal production levels they must produce at quantities that will keep marginal revenue and marginal costs at equilibrium. By graphing both marginal revenue and marginal costs, Thomas Money should produce at an output of 7 in order to achieve normal production levels. Average total cost for an output of 7 = 203. 3, which is the average fixed cost plus the average variable cost. In determining how much the company should produce in or to maximize profit, both total revenue and total cost were graphed. Profit is the total revenue minus the total costs (Output Decisions: Revenues, Costs, and Profit Maximization, 2010). When graphing total revenue and total costs, we can determine how much should be produced. There was a large difference between the total revenue and total cost curve, at a quantity of 7. Therefore, the company should produce an output of 7 in order to maximize profits and increase normal production levels. In order for the company to increase revenue and achieve normal production levels, fixed and variable costs may need to be determined. Fixed costs cannot be adjusted to maximize profits because they have no affect on price or output. Variable costs can be adjusted according to the amount of output produced. Therefore, the company can adjust variable costs upon changing the technology used for production. This can be done through innovative machines that could produce products without having to pay more laborers to get the job done. The variable cost should be decreased, which will cause marginal costs to decrease, thus causing the profit maximizing quantity to increase (2010). In conclusion, the economic downturn has affected Thomas Money Services monetarily. Understanding ways of increasing revenue in times of economic crisis is important for the company to maintain and even maximize profits. Achieving normal production levels is also important because the company should be aware of maximizing profits without spending a lot of money on production. Furthermore, understanding fixed and variable costs help make decisions regarding both increasing profits and decreasing costs. Therefore, understanding economic concepts help to understand how to make executive decisions and recommendations which help organizations maintain profitability in times of economic turmoil. References Output Decisions: Revenues, Costs, and Profit Maximization. (2010). Retrieved November 11, 2010, from Pearson Education: http://wps. pearsoncustom. com/pcp_90734_uop_casefair/109/27997/7167399. cw/index. html Perloff, J. M. (2007). Microeconomics. Boston, MA: Pearson Addison Wesley.